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1941–1951
1951–present
The CBS eye logo was introduced in the early 1950s. Since its introduction, the eye itself has remained unchanged, but the type style for the network name has changed frequently. Sometimes the type style has changed on a yearly basis, and it is not unusual for CBS to use several variants at once.
CBS logo from the early 1950s
One of the most common variants of the CBS typeface, from the 1960s.
CBS logo variant used from 2007 to 2010.
CBS logo variant used since 2010.
Network Idents
Network ID from 1951
Closing ID from 1952
Color Network ID from 1958
Color Network ID from 1959
Network ID from 1961
Network ID from 1965
Color Network Open ID from 1965
Closing ID from 1965
Closing ID from 1965
Network ID from 1970
Network ID from 1971
Network ID from 1972
Network ID from 1973
Network ID from 1974
Network ID from 1975
Network ID from 1976
Network ID from 1977
Network ID from 1977 #2
Network ID from 1978
Network ID from 1979
Network ID from 1980
Network ID from 1980 #2
Network ID from 1981
Network ID from 1983
Network ID from 1984
Network ID from 1985
Network ID from 1986
Network ID from 1987
Network ID from 1988
Network ID from 1988 #2
Network ID from 1989
Network ID from 1990
Network ID from 1991
Network ID from 1992
Network ID from 1994
Network ID from 1995
Network The address is CBS, Welcome home. Video ID from 1996
Network The address is CBS, Welcome home. Video ID from 1997
Network The address is CBS, Welcome home. Video ID from 1998
Network ID from 1999
Network It's All here ID from 2000
Network It's All here ID from 2001
Network ID from 2002
Network ID from 2003
Network It's All here ID from 2004
Network Everybody's watching ID from 2005
Network Everybody's watching ID from 2006
Network ID from 2007
Network ID from 2008
Network Only CBS ID from 2009
Network Only CBS ID from 2010
Network Only CBS ID from 2011
Network Promo Campaigns and Slogans
CBS-TV's We've Got It All Together Video Promo From 1970
Looking Good (1979)
designed by Jane Simpson at Triplane Film & Graphics;
special photographic processes by Tony Valdez at Lumeni Productions
designed by Jane Simpson at Triplane Film & Graphics;
special photographic processes by Tony Valdez at Lumeni Productions
CBS-TV's Looking Good Together Video Promo From 1980
CBS-TV's Reach For The Stars On CBS Video Promo From 1981
CBS-TV's Great Moments On CBS Video Promo From 1982
CBS-TV's We've Got The Touch Video Promo From 1984
CBS-TV's We've Got The Touch Video Promo From 1985
CBS-TV's Share The Spirit Of CBS Video Promo From 1986
CBS-TV's Share The Spirit Video ID With WUSA-TV Washington, D.C. Byline From Late 1986
CBS-TV's CBS Spirit Video Promo From 1987
CBS-TV's Television You Can Feel Video Promo From 1988
CBS-TV's Get Ready For CBS Video Promo From 1989
CBS-TV's Get Ready For CBS Video Promo From 1990
CBS-TV's The Look Is CBS Video Promo From 1991
CBS-TV's You're On Video Promo From 1995
CBS-TV's The Address Is CBS Video Promo From 1999
CBS-TV's It's All Here Video Promo From 2000
CBS-TV's It's All Here Video ID From 2002
CBS-TV's It's All Here Video Promo From 2003
CBS-TV's America's Most Watched Network Video ID From 2008
CBS-TV's America's Most Watched Network Video ID From 2009
CBS-TV's Logan's Run Video Promo For Tuesday Night, September 6, 1977
CBS-TV's Turn Us On Video Promo For Fall 1978
CBS Daytime's As The World Turns Video Promo From June 1980
CBS Daytime's As The World Turns Video Promo From June 1980 - 2
CBS Daytime's We're In The Heat Of It Video Promo From July 1986
CBS-TV's Dallas Video Promo For Friday Night, November 21, 1980
CBS-TV's Tuesday Night Line-Up Video Promo For Tuesday Night, December 9, 1980
CBS-TV's Tuesday Night Line-Up Video Promo For Tuesday Night, November 25, 1980
CBS-TV's The Waltons Video Promo For Thursday Night, November 27, 1980
CBS-TV's Freebie And The Bean Video Promo For Saturday Night, December 6, 1980
CBS-TV's Secrets Of Midland Heights Video Promo For Saturday Night, December 6, 1980
CBS-TV's Monday Night Line-Up Video Promo For Monday Night, December 8, 1980
CBS-TV's M*A*S*H Video Promo For Monday Night, December 8, 1980
CBS-TV's Crystal Video Promo For Thursday Night, December 4, 1980
CBS-TV's Enos Video Promo For Wednesday Night, November 26, 1980
CBS-TV's Scruples Video Promo For Monday Night, February 25, 1980
CBS-TV's House Calls Video Promo For Wednesday Night, October 24, 1979
CBS-TV's Love At First Bite Video Promo For Wednesday Night, November 5, 1980
CBS-TV's Mind Over Murder Video Promo For Tuesday Night, October 16, 1979
CBS-TV's The Greek Tycoon Video Promo For Wednesday Night, October 10, 1979
CBS-TV's The Solitary Man Video Promo For Tuesday Night, October 9, 1979
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