2010-present[]
All own-brand products were rebranded 'by Sainsbury's', starting with frozen foods in late 2010. The rebranding was complete in January 2013.
| Stores: Argos | Habitat | Sainsbury's (Local) Services: Bakery | Bank | Café | Energy | Online Brands: Basics | Be Good To Yourself | by Sainsbury's | Freefrom | Home | Plant Pioneers | SO Organic | Taste The Difference | TU | Alba | Bush | Chad Valley | Cherokee | Hygena | Schreiber | Heart of House Former/defunct: Bells Stores | Sainsbury's Central | Sainsbury's Freezer Centre | Sainsbury's Fresh Kitchen | Sainsbury's Entertainment | Homebase | Home Store + More | Home Retail Group | Jacksons Stores | Sainsbury's Kids | Sainsbury's Market | Mobile by Sainsbury's | Netto | Sainsbury's Pharmacy | Sainsbury's Savacentre | Shaw's | Texas Homecare  |