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This was the original logo used at all Butlins resorts, said to have been designed by Sir Billy Butlin himself.
In 2005 the ring and star were removed from the logo, Although the previous logo is still in use at all 3 of the resorts at various points.
In 2008 a new version of the current logo was made. It featured the words "Altogether More Fun", which featured in the latest television advert.
This logo, inspired by the original, was introduced in 2011 to celebrate Butlins' 75th anniversary. Its use continued into 2012 and it is now the official logo.