M-SAT started in 1994 as a regional television network for Varna, Bulgaria. In 2000, the network could be viewed from 1.500.000 households from cable and satellite television. In March 2010, M-SAT became a free-to-view channel.

Bulgaria On Air


Bulgaria on air logo
M-SAT rebranded as Bulgaria ON AIR on September 2011 as business channel, property of Bulgaria On Air Media Group. In February 2013 was announced, that they started a collaboration with Bloomberg L.P.


In September 2015, Bulgaria on Air Media Group and Bloomberg L.P. announced their long-term agreement to create a bulgarian version of the business channel Bloomberg TV, which must be on-air in October 2015. Because Bulgaria on Air was a business channel, the channel needed to change his type from business to poly channel. The change became on-air in September 21 with the new logo.