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Bravo (United States)

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Bravo 1980 Bravo logo 1999 Bravo 2002 Bravo TV Bravo 2017
1980–1994 1994–2002 2002–2005 2005–2017 2017–present

1980–1994

Bravo 1980

Bravo first launched as a commercial-free 24-hour premium channel devoted to films and arts programming on December 1, 1980, owned by Rainbow Media (at the time, a division of Cablevision, until it was spun off into AMC Networks in 2011).

1994–2002

Bravo logo 1999

In 1994, Bravo introduced a new Compacta typeface logo, and a new slogan "The Film And Arts Network". Around this time, Bravo (by that point, now a basic cable channel) began adding PBS-style underwriter sponsorships, before becoming an advertiser-supported channel in 1998.

2002–2005

Bravo 2002

In 2002, following the acquisition by NBCUniversal, the background behind the Bravo logo was removed.

2005–2017

Bravo TV

In January 2005, Bravo was re-branded with a new logo and a slightly rearranged Compacta font, and the tagline "Watch What Happens", reflecting its shift towards pop-culture and reality programming and to compete with Travel Channel, TruTV, E!, and Food Network.

2017–present

Bravo 2017

On February 6, 2017, Bravo refreshed their logo with a more contemporary speech bubble and font, with the case in the letter "B" changed from uppercase to lowercase. The change coincided a day later with the premiere of the new drama series Imposters. The new logo was accompanied by a new on-air presentation and audio logo, also the "...by Bravo" marketing tag will also be phased out from general use.

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