Bravo launched as a commercial-free premium channel devoted to films and arts programming on December 1, 1980, owned by Rainbow Media (at the time, a division of Cablevision, until it was spun off into AMC Networks in 2011).
In 1994, Bravo introduced a new Haettenschweiler typeface logo, and a new slogan "The Film And Arts Network". Around this time, Bravo (by that point, now a basic cable channel) began adding PBS-style underwriter sponsorships, before becoming an advertiser-supported channel in 1998.
In 2002, the background behind the Bravo logo was removed.
In January 2005, Bravo was rebranded with a new logo and the tagline "Watch What Happens", reflecting its shift towards pop-culture and reality programming.