Bravo first launched as a commercial-free 24-hour premium channel devoted to films and arts programming on December 1, 1980, owned by Rainbow Media (at the time, a division of Cablevision, until it was spun off into AMC Networks in 2011).
In 1994, Bravo introduced a new Compacta typeface logo, and a new slogan "The Film And Arts Network". Around this time, Bravo (by that point, now a basic cable channel) began adding PBS-style underwriter sponsorships, before becoming an advertiser-supported channel in 1998.
In 2002, following the acquisition by NBCUniversal, the background behind the Bravo logo was removed.
In January 2005, Bravo was re-branded with a new logo and a slightly rearranged Compacta font, and the tagline "Watch What Happens", reflecting its shift towards pop-culture and reality programming and to compete with Travel Channel, TruTV, E!, and Food Network.
On February 6, 2017, Bravo refreshed their logo with a more contemporary speech bubble and font, with the case in the letter "B" changed from uppercase to lowercase. The change coincided a day later with the premiere of the new drama series Imposters. The new logo was accompanied by a new on-air presentation and audio logo, also the "...by Bravo" marketing tag will also be phased out from general use.
- For other related logos and images see: Bravo (United States)/Other, and Bravo (United States)/By Bravo