2003–2006 | 2006–2008 | 2008–2012 | 2012–2015 |
The Amp[]
2003–2006[]
The Amp was launched on on 17 April 2003.
Though the channel had a loyal fan base, it was dropped and replaced by a classic pop channel called Bliss on 2 March 2006 due to failing to reach out to a wide enough audience and was not cost-effective.
Bliss[]
2006–2008[]
SVG NEEDED |
Bliss replaced The Amp in 2 March 2006, airing blissful music, unlike pop songs on other radio channels. The logo was gold with a shiny brush handwriting detail and a roughly-drawn strip underneath.
2008–2012[]
SVG NEEDED |
In 2008, CSC Media Group relaunched Bliss after it became unavailable to watch for a few months. The logo was white with a blue tinted outline and separated letters.
2012–2015[]
SVG NEEDED |
In 2012, a volunteer posted to the media company about developing a new logo for Bliss; the logo kept the fading baby blue but there were a few copyright issues with this logo, as it looks too similar to the logo of a popular breastfeeding brand.
In November 2015, Bliss was shut down due to dwindling popularity and not making enough money to keep broadcasting.