In 2009, UKTV's rebrands come to their factual channels. UKTV People was repositioned as a channel about the British identity called Blighty. The channel was launched with the strapline "One nation under a channel" and the programming was based on programmes from a lot of genres that "capture the spirit of contemporary Britain". Blighty launched on February 17, 2009, and was the second UKTV factual channel to rebrand after Eden.
The logo is a multi-coloured Union Jack. Red Bee Media created the new visual identity as well as four idents.
- "Drawing on the landscape, heritage, music and sense of humour of all things British, the idents, called Chutney, Rain, Tea and Seaside, are inspiring and eccentric visual mash-ups of live action and still shots. Each ident is a vibrant showcase involving dancing, synchronised movement and animation combined in a kaleidoscopic and fun world. Accompanied by music from Britpop to Opera, the four idents culminate with several helicopters flying in to lower a giant multi-coloured Union Jack flag as the backdrop." - Red Bee Media press release
In July 2013, Blighty was closed to make way for the launch of Drama.
| Gold (+1, HD) | Alibi (+1, HD) | Dave (Ja Vu, HD) | Drama | Eden (+1, HD) | Good Food (+1, HD) | Home (+1) | Really | W (+1, HD) | Yesterday (+1)