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UKTV People

2004–2009

UKTV People

UKTV People was launched on March 8, 2004 as a spinoff of UK Horizons, which itself was replaced by UKTV Documentary at the same time.

Blighty

2009–2013

Blighty

In 2009, UKTV's rebrands come to their factual channels. UKTV People was repositioned as a channel about the British identity called Blighty. The channel was launched with the strapline "One nation under a channel" and the programming was based on programmes from a lot of genres that "capture the spirit of contemporary Britain". Blighty launched on February 17, 2009, and was the second UKTV factual channel to rebrand after Eden.

The logo is a multi-coloured Union Jack. Red Bee Media created the new visual identity as well as four idents.

"Drawing on the landscape, heritage, music and sense of humour of all things British, the idents, called Chutney, Rain, Tea and Seaside, are inspiring and eccentric visual mash-ups of live action and still shots. Each ident is a vibrant showcase involving dancing, synchronised movement and animation combined in a kaleidoscopic and fun world. Accompanied by music from Britpop to Opera, the four idents culminate with several helicopters flying in to lower a giant multi-coloured Union Jack flag as the backdrop." - Red Bee Media press release

In July 2013, Blighty was closed to make way for the launch of Drama.

Guardian


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