MSN Search

1998-2006

Windows Live Search

2006-2007

The first public beta of Windows Live Search was unveiled on March 8, 2006, with the final release on September 11, 2006, replacing MSN Search.

Live Search

2007-2009

On March 21, 2007, Microsoft announced that it would separate its search developments from the Windows Live services family, rebranding the service as Live Search.

Bing

2009-

In 2008, Microsoft recognised that there would be a brand issue as long as the word "Live" remained in the name.[1] As an effort to create a new identity for Microsoft's search services, Live Search was officially replaced by Bing on June 3, 2009.

Brand New ranked this the worst logo of 2009.

Microsoft

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