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1949–1990[]

Big Ten old

1990–2011[]

Big Ten Conference logo

The number 11 can be observed in the white space underneath the T.

2011–present[]

Big Ten Conference Logo
Designer:  Pentagram
Typography:  Unknown
Launched:  Unknown

In 2010, it was announced that Big Ten would expand from eleven to twelve teams, making the need for a new logo apparent.

The new logo, created by Pentagram, was revealed on December 13, 2010, and was launched with the 2011-2012 academic year. The new logo reflects the number 10, rather than the number 11.


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