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Contents

BCI 1955 BCI 1959 BCI 1964 BCI 1978
1955-1959 1959-1965 1965-1978 1978-1991
 
BCI 1991 BCI 1992 BCI 2010 BCI 2018
1991-1993 1993-2006 2006-2018 2018-present

Bci (stylized acronym of Banco de Crédito e Inversiones) is a Chilean bank.

1955-1959

BCI 1955

1959-1965

BCI 1959

A new logo was introduced in 1959 that included a coin and the facade of the recently-built bank's main offices.[1]

1965-1978

BCI 1964

In 1965 the bank used the hourglass for the first time in its identity, as a symbol of the value of customers' time.[2]

1978-1991

BCI 1978

The bank introduced a minimalist rendition of the hourglass in 1978. In 1984 introduced the slogan "Somos diferentes" (We are different).

1991-1993

BCI 1991

1993-2006

BCI 1992

In March 1993[3] the bank shortened its public name to Bci (pronounced letter by letter), and introduced an abstract version of the hourglass symbol, heavily inspired by the art of Joan Miró,[2] with the colors red, blue, green and yellow. This would become the basis for the next identities.

2006-2018

BCI 2010

In 2006 Bci tweaked its logo: introduced a new type (reducing the serifs) and defined the shapes of the hourglass logo.

2018-present

BCI 2018

A new logo and a new slogan was introduced in 4 July, 2018.

References