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1959-1974, 2009-present

Barbielogo

The original logo was revived in 2009 in honor of the series' 50th anniversary.

1975-1991

Second logo, in a new typeface with a double-story letter "A".

1992-1998

File:Barbie logo1.jpg

Third logo, a simplified version of the second logo.

1999-2003

Barbie logos

Fourth logo, returning to the cursive method like the first logo.

2004-2008

2004

Barbie Logo1

In 2004, the logo was updated into manuscript format.

2005-2008

File:Barbie 2005.png

Similar to the fifth logo, but without the flower in place of the dot in the letter "i".

V • T • E

Franchises

American Girl | Barbie (Signature) | Bob the Builder | Creatable World | Hot Wheels | Little People | Matchbox | Max Steel | Masters of the Universe | Mega Bloks (Mega Construx) | Monster High (Ever After High | Enchantimals) | Polly Pocket | Thomas & Friends | Barney & Friends | Angelina Ballerina | Fireman Sam | Pingu | Rubbadubbers | Oswald | Kipper | Wobbly Land | Mike the Knight | Rainbow Magic | HIT Entertainment

V • T • E

HIT Entertainment

Part of Mattel

Programs
Thomas & Friends | Barney | Bob the Builder | Angelina Ballerina | Fireman Sam | Pingu | Rubbadubbers | Oswald | Kipper | Sheeep | Percy the Park Keeper | Wobbly Land | Mike the Knight | Rainbow Magic | Art Attack | Wishbone | The Wiggles | VeggieTales

Sub-brands
HIT Movies | The Little Big Club | HIT Favorites

Former Sub-brands
HIT Video | HIT Wildlife | HIT Home Entertainment | HIT Consumer Products | HIT Asset Library | HIT TV | Lyrick Studios | Hot Animation | The Media Merchants

HIT Entertainment 2

Licensed
Jurassic World | Karma's World | Minecraft | Minions | Disney (Disney Princess | Frozen | Disney Villains) | Pixar (Cars) | Trolls | WWE

Games
Scrabble² | Uno (Hearts | Attack | Car-go Fun | Splash | Spin | Stacko | Junior | Wild Jackpot | Showdown | Dos | Flip! | Remix | Triple Play | All Wild! | Flex!) | Pictionary | Blokus

Subsidaries
Fisher-Price | Mega Brands | Mattel Television | Mattel Films | Mattel Creations | Mattel163¹

Defunct
Tyco Toys | Lyrick Studios | HIT Movies | HIT Video | HIT Wildlife | HIT Home Entertainment | HIT Consumer Products | HIT Asset Library | HIT TV | Intel Play | Intellivision | Mattel Brands | Mattel Interactive | Gullane Entertainment (Britt Allcroft Productions | Quality Family Entertainment | QFE Home Entertainment) | Radica | Bluebird Toys | Fijit Friends | F.A.M.P.S | Ideal Toy Company | Mattel Playground Productions | My Scene | Disney Fairies

¹Joint venture with NetEase Games.
²Made by Hasbro in North America.

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