The original logo was revived in 2009 in honor of the series' 50th anniversary.
Second logo, in a new typeface with a double-story letter "A".
Third logo, a simplified version of the second logo.
Fourth logo, returning to the cursive method like the first logo.
In 2004, the logo was updated into manuscript format.
Similar to the fifth logo, but without the flower in place of the dot in the letter "i".
Brands and Products
Barbie | Polly Pocket | Hot Wheels | Max Steel | Matchbox | Monster High | American Girl | Ever After High | Wizards of Colorspell High | Little People | Thomas and Friends | Barney & Friends | Pingu | Bob the Builder | Mike the Knight | Mega Bloks | Scrabble | [[Cars]Club Penguin| Defunct
Tyco Toys | Lyrick Studios | HIT Video | HIT Wildlife | Mattel Interactive | Gullane Entertainment (Britt Allcroft Productions) | Bluebird Toys | Ideal Toy Company