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Barbie

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1959-1975, 2009-present

Barbielogo

Original logo. Revived in 2009 in honor of the series' 50th anniversary.

1975-1992

Thumb

Second logo, in a new typeface with a double-story letter "A".

1992-1999

Barbie logo1

Third logo, a simplified version of the second logo.

1999-2004

BarbieLogo1

Fourth logo, returning to the cursive method like the first logo.

2004-2005

Barbie Logo1


2005-2009

Barbie 2005
Similar to the fifth logo, but without the flower in place of the dot in the letter i.


Mattel
Subsidaries

Fisher-Price | HIT Entertainment


Brands and Products
Barbie | Hot Wheels | Matchbox | American Girl | Monster High | Little People | Thomas and Friends | Barney & Friends | Pingu | Bob the Builder | Mike the Knight | Mega Bloks


Defunct
Tyco Toys | Lyrick Studios | HIT Video | Mattel Interactive

Mattel

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