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1996–2007

Bru
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Babies "R" Us was launched to compliment the toy superstore Toys "R" Us. It sells baby and toddler products.

2007–present

Babies R Us

In 2007, the logo 'agreed' on purple and remains that color. The speech marks were completely removed from the 'R'. The 'R' was made bigger and a star was added in it.