BBC World Service Television was from the BBC's subscription-funded entertainment service, which replaced BBC TV Europe on 11 March 1991 at 19:00 GMT. Like BBC TV Europe, it was a mix of BBC1 and BBC2 but showed specially commissioned BBC World Service News Europe bulletins in place of the BBC's domestic ones. The BBC World Service News Europe studio looked like the BBC's domestic news, though with different graphics and on-screen logo. In 1995, it was split into 2 channels, BBC Prime (now BBC Entertainment) and BBC World (now BBC World News)
New look was adopted in 1994, shortly before BBC World Service Television was relaunched as BBC World in January 1995.