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Contents

BBC Three 2003 BBC Three logo BBC Three 2016
2003–2008 2008–2016 2016–present


2003–2008

BBC Three 2003

BBC Three was launched on 9 February 2003, replacing BBC Choice. "THREE" is in a font called 'Helvetica'. The logo was designed by Lambie-Nairn.

2008–2016

BBC Three logo

A new and modern logo for the channel was introduced on 12 February 2008. The word three is now pink and it bears a geometric lowercase appearance. In October 2013, the channel kept this logo, but the on-screen presentation was given a refresh, and this included new idents, graphics and continuity.

The channel was broadcast 24 hours a day during the London Olympics in 2012.

2016–present

BBC Three 2016

As part as the BBC's plan to move BBC Three online on 16 February the new logo was launched on 4 January 2016. According to BBC Three's head of marketing Nikki Carr, each pillar has meaning as she states, "The first is 'make me think'... The second is 'make me laugh'... The third, the exclamation mark, is 'give me a voice', which is what we will do for young people.".

Reactions were mixed to the new logo with some interpreting it as 'BBC 2!' or 'BBC 11!'. Some viewers noted a scene from a BBC-centralised documentary called W1A, where a design consultant suggests the BBC change their logo to something similar to the new logo. BBC Three released a short video on their YouTube page joking that the video was a direct inspiration. The logo was designed by Red Bee Media. BBC Three was axed as a television channel in 2016, and has been moved online. CBBC continues in their frequency.

REVEALED The Process Behind Our New Logo00:17

REVEALED The Process Behind Our New Logo