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BBC Choice

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1998–2003

BBC Choice

BBC Choice was the BBC's main exclusive entertainment channel. It launched on 23 September 1998, but it closed at 6 PM on 9 February 2003, due to the launch of BBC Three. A new set of idents were introduced to the channel during 2000 with the short-lived 'Hearts' idents (of which the previous set also had an ident which featured 'Hearts'), then again in 2001 with the 'Blocks' idents.