BBC America

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BBC America 1998


BBC America

The idents are the same as the 1997 BBC One set.


BBC America 2008

New idents were launched a few months later, as the "bull-a" was judged too similar to ABC's logo. Once again, same idents as BBC One.

As of December 2015, BBC America introduced two other logos alongside the 2007 logo. This includes a stripped logo, similar to the logo seen from 1998 to 2001, and a logo with the "AMERICA" text re-positioned to fit within a square.

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