BBC America launched on March 29, 1998, and this logo been used since its launch.
Main variant (2001–2007)
Network ID (2005–2007); The new idents featured union jacks and an otherwise black and white color scheme.
Network ID (2007); On January 17, 2007, BBC America introduced a new look, featuring a big bold "bull-a" logo. The new look was created by mOcean.
Main variant (2007–2015), New idents were launched a few months later, as the "bull-a" was judged too similar to ABC's logo. Once again, same idents as BBC One, but this time using the ones from the 2006 set.
As of December 2015, BBC America introduced a new alternate logo with the "AMERICA" text re-positioned to fit within a square.