1998–2001BBC One set.
New idents were launched a few months later, as the "bull-a" was judged too similar to ABC's logo. Once again, same idents as BBC One, but this time using the ones from the 2006 set.
As of December 2015, BBC America introduced two other logos alongside the 2007 logo. This includes a stripped logo, similar to the logo seen from 1998 to 2001, and a logo with the "AMERICA" text re-positioned to fit within a square.
BBC America programming
| Current programming:|
Chris Harris on Cars | Doctor Who | Extra Gear | The Graham Norton Show | Kitchen Nightmares | Man vs. Wild | Planet Earth | Ramsay's Kitchen Nightmares | Orphan Black | Star Trek: The Next Generation | Thirteen | Top Gear
| Production companies: AMC Studios | IFC Films
Movie theater: IFC Center
AMC Networks International: