BBC America

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BBC America 1998
The idents were the same as the 1997 BBC One set.


BBC America


BBC America 2008

New idents were launched a few months later, as the "bull-a" was judged too similar to ABC's logo. Once again, same idents as BBC One, but this time using the ones from the 2006 set.

As of December 2015, BBC America introduced two other logos alongside the 2007 logo. This includes a stripped logo, similar to the logo seen from 1998 to 2001, and a logo with the "AMERICA" text re-positioned to fit within a square.

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