BBC America launched on March 29, 1998, and since its launch, this logo been used.
In 2005, new idents featured union jacks and an otherwise black and white color scheme. On January 17, 2007, BBC America introduced a new look, featuring a big bold "bull-a" logo. The new look was created by mOcean and it was short-lived. New idents were launched a few months later, as the "bull-a" was judged too similar to ABC's logo. Once again, same idents as BBC One, but this time using the ones from the 2006 set.As of December 2015, BBC America introduced a new alternate logo with the "AMERICA" text re-positioned to fit within a square.
BBC America programming
| Current programming:|
Chris Harris on Cars | Doctor Who | Extra Gear | The Graham Norton Show | Killing Eve | Kitchen Nightmares | Man vs. Wild | Mud, Sweat and Gears | Planet Earth | Richard Hammond's Crash Course | Ramsay's Kitchen Nightmares | Star Trek: The Original Series | Star Trek: The Next Generation | Star Trek: Voyager | Thirteen | Top Gear | Top Gear America | The X-Files
| Production companies: AMC Studios | IFC Films
Movie theater: IFC Center