In 1988, Ayala Corporation spun off their land development division into a new real estate company called Ayala Land, Inc. The first logo of the company has a new version of Ayala Corporation's symbol, representing the initials ALI (which stand for Ayala Land, Inc), and the legal name of the company , appearing in a capitalized and in times New Roman font, below the symbol.
In 2006, Ayala Land redesigned their logo and put it on a horizontal format, with the L of the Ayala Land symbol now in grey, and with an Ayala Land word mark with a new, modern typography. A new slogan was also formed, entitled, "Enhancing land, enriching lives for more people". Ayala Land's president then, Jaime I. Ayala, said that the brand evolved to "reflect its sharper customer focus and accountability".
The rebranding also brought refreshed logos for its brands back then, Community Innovations, Avida Land, Ayala Malls, and the newly-formed Ayala Land Premier. According to its head for corporate marketing then, Tina Esguerra, the rebranding aims to make Ayala Land more responsive to the times and the many sectors of Filipinos it serves.
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