This logo was introduced in early 2008 when Axis network was first launched as a subsidiary of the Saudi Telecom Company.
Following acquisition by XL Axiata on September 26, 2013, the new logo was unveiled on April 8, 2014. Now the Saudi Telecom Company logo was removed, the wordmark was changed its color from black to purple, and byline "Powered by XL" was added.
Following XL Axiata's new identity or logo change on October 28, 2014, Axis "Powered by XL" logo was also updated with the new XL Axiata logo.
On March 30, 2015, XL Axiata unveiled a new logo for Axis network, with the launch of the new advertising campaign called Iritology with the slogan Irit Itu Axis.