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Australian Made is a trademark logo made to signify goods that were made, grown, manufactured or caught within Australia. The mark itself was created in 1986 by Melbourne-based Ken Cato. Today, the logo comes on products which have been all or mostly made within the nation. A similar system to this is Ausbuy. Many products can also use the phrase 'Made in Australia' and some products can show the national flag, provided the entirety of the product is sourced from and made in Australia. However, the Australian Made mark is more used and trusted by consumers.
2016-presentThirty years after the logo was first utilised, the Australian Government announced an updated version of the logo which adds a yellow meter below the logo. Under the old system, products had to made in Australia to receive certification, but there was no mandate specifying the origin of the product's ingredients. The bar in the updated version shows what percentage of ingredients used in the product originate in Australia. The new regulation for the symbol's use is as follows:
- The kangaroo symbol is reserved for products which have been made, grown or in some way created in Australia.
- The bar is used on products which contain any ingredients originating in Australia, indicating the percentage of locally-sourced ingredients. The kangaroo is exempt if the product was made or grown overseas.
- Both the kangaroo and bar are removed if the product is completely sourced from overseas. Even if the product is packed in Australia, the logo doesn't apply.
The changes were applied from July 1 2016 onwards, with a phase-out process for the original icon.