The Australia Post logo harkens back to the shape of a postal horn, which was used by European postmen as a means of delivering announcements. A 'P' is visible in the negative space of the logo synonymizing it with post services and it's circular shape represents the services they offer worldwide. It was designed by Pieter Huveneers after the split of the Postmaster General’s Department which also formed Telstra Corporation.
A shade of red is normally used in the Australia Post logo, as the public saw red is associated with post services, likely because of Australia's British connections.
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