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Auchan was created in 1961 by Gérard Mulliez.

Auchan 1961

The circled "A" from 1961 to 1983.


Auchan logo

In 1983, Auchan adopted a new logo, replacing the "A" in a circle by the "A-bird" (the "A" behind a robin). This bird would mean sympathy and is closer to the human.

Auchan A bird

The "A" behind the robin. (Usually used)


Logo auchan

Auchan unveiled their slightly modified logo on May 28, 2015, with a new motto : "Et la vie, vous l'aimez comment ?". The "a" has been altered, as same as the typeface, and the robin got redesigned.