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A list of slogans used by ASDA. The most famous of which, ASDA Price has its own dedicated page. Many of these slogans were used alongside the ASDA Price slogan.

All Together Better

1981-1984

This is the earliest known slogan. It was used in the 1980s to advertise ASDA supermarkets low prices. One advert had a tune, one lyric included the famous 'That's ASDA Price' slogan.

ASDA All Together Better logo

You'd Be Off Your Trolley To Go Anywhere Else.

1986-1987

ASDAOff

One trip and you're laughing.

1987-1989

ASDA One trip and you're laughing

It 'Asda Be Asda

1989-1991

It ASDA Be ASDA

Pocket the Difference

1992-1994

ASDA Pocket the Difference small

1994-1996

ASDA Pocket the Difference (2)

2005

ASDAPocketTheDifference2005

The slogan made a return during 2005. It appeared on screen using the branding style of the period in conjunction with the ASDA Price logo.

Permanently Low Prices - Forever

1996-2002

ASDA PLP-F

Always Low Prices

2002-2005

This slogan was introduced along with the then new ASDA Price logo. It was fairly widespread and can still be seen in various places in and around supermarkets today. It is no longer used on new adverts or branding elements.

ASDA Always Low Prices

More for you for less

2005-2007

Mfyfl

Why pay more?

2007-2008

ASDA WPM

Saving You Money Everyday

2008-2013

Asda Saving You Money Everyday

You're better off at ASDA

2013-2014

Youre better of at ASDA slogan

2014-2015

YBOAAModified

Save money. Live better.

Announced in early 2015, the new slogan brings Asda in line with its parent company Walmart which also uses this slogan. A new logo was also announced.

2015-present

Asda slogan


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