ASDA was formed in 1965 by the merger of Asquiths and Associated Dairies. The merged company was named ASDA Stores Ltd. ASDA purchased the GEM chain in the same year and rebranded the supermarkets 'ASDA Queens'.
In 1970, the logo had a 'wave' added to the wordmark.
In 1981, the 'Wave' and the wordmark were combined together in a rhombus shape as seen above, however it was sometimes in a rectangular shape as well. The 'Asda Orange' was now used with a dark blue in signage and advertising.
The familiar green 'Asda' logo was introduced in 1985. The counters in the two 'A's were originally coloured, the right 'A' counter was always red but the left 'A' counter was either yellow or blue.
In 1994, the logo was slightly recoloured and the coloured counters were removed.
In 1999, the logo was redesigned, the lettering was altered slightly, and the 3D effect shadow increased in depth. The 1994 version continued, in use on television advertisements.
In 2002, the three dimensional effect was removed, in favour of a two dimensional logo, but the colour green was retained.
In 2008, the Asda logo became a brighter green.
In January 2015, Asda announced stronger branding references to parent company Walmart. The changes included the addition of the 'spark' to the top left corner and the addition of the slogan "Save money. Live better." This slogan is also used by its parent company Walmart. Asda's "spark" logo is still in use, but only on store signage and in-store advertising. All stores were to have received the new signage by 2019. Since 2016, this logo has not featured on packaging.
- For other related logos and images see: Asda/Slogans
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Supermarkets in the United Kingdom