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Arutz Shloshim VeShalosh

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Channel 3

1994-1998

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The channel was launched in 1994 as a result of the Israeli-Palestinian peace-process. The Israeli prime-minister Itzhak Rabin decided to establish a government-operated satellite channel in Arabic, which was intended for viewers in neighbouring Arab countries. Soon after the establishment, the channel began to relay broadcasts from the Knesset, the Israeli parliament.

Channel 33

1998-present

200px-Iba33 il.svg

In early 1998, in light of the low viewers-rating, the channel had assigned a new brand, in hope that it will attract more viewers. The new brand was "Channel 33" with the slogan "Channel 33 - Much more interesting!".

The name "Channel 33" was chosen since the channel is relayed at station no. 33 in the Israeli cable systems.

The name in hebrew language is Arutz Shloshim VeShalosh (ערוץ שלושים ושלוש).

For Non-hebrew broadcasts, Channel 33 use a different logo (https://www.youtube.com/watch?v=H5C1R8OyFBo).


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