Channel 3


IBA Channel 3 logo

The channel was launched in 1994 as a result of the Israeli-Palestinian peace-process. The Israeli prime-minister Itzhak Rabin decided to create a government-operated arabic satellite channel that targeting to the Arab viewers of the country. As the launch, the channel began to relay broadcasts from the Knesset, the Israeli parliament.

Channel 33


Arotz 33

In early 1998, due to the low viewers-rating, the channel was rebranded to "Channel 33" to attract more viewers. the slogan was "Channel 33 - Much more interesting!".

The "Channel 33" means the channel is relayed at the channel no. 33 at the Israeli cable systems.


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