|This page only shows print and stationary logos.|
For other related logos and images, see Animal Planet/Other
Changes included are white text and a colored bottom, as well as the geography of the "planet".
A new logo for Animal Planet was launched on February 3, 2008 in the United States. The logo was created by Dunning Eley Jones. It received mostly negative reception from the public. It was one of the worst-received logos of 2008, according to Brand New. The rebranding effort included a new tagline "Same Planet, Different World". Two years later in 2010, Animal Planet's next tagline was "Surprisingly Human". That slogan further reinforced the network's new focus on an increasing number of personality-based series following animal-related investigations and occupations.