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| 1996–2006 | 2006–2008 | 2008–present |
1996–2008
1996–2006
Alternative logo with 'Discovery' wordmark
Horizontal variant of the logo.
Variant with slogan.
Add a photo to this gallery2006–2008
Changes included are white text and a colored bottom, as well as the geography of the "planet".
HD logo
2008–present
A new logo for Animal Planet was launched on February 3, 2008 in the United States. The logo was created by Dunning Eley Jones.[1] It received mostly negative reception from the public. It was one of the worst-received logos of 2008, according to Brand New.
Green variant
HD logo
Surpisingly Human slogan
