By 1988, the Anglia knight had started looking dated and was retired. Lambie-Nairn was brought in to create a new look with a logo made up of triangles which formed a stylised A.
Generic ITV ident never used due to the yellow and blue trianglesbeing the wrong way around.
A new look, also designed by English & Pockett, was launched on November 8, 1999.
- A better version of this logo is needed, due to the picture quality, inaccuracies or other issues with the uploaded logo. You can help Logopedia by uploading it here. The reason is listed here: pixellation
| Current channels|
ITV | ITV2 | ITV3 | ITV4 | CITV | ITV HD