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Contents

Abc1945 1952-1953 Abc1953 ABC 57
1948–1953 1952–1953 1953–1956 1956–1962
 
1958 American Broadcasting Company Logo ABC logo 2007 New abc gold
1960–1962 1962–present 2007–2013 2013–present


1948–1953

Abc1945

1952–1953

1952-1953

1953–1956

Abc1953

1956–1962

ABC 57

1960–1962

1958

1962–present

American Broadcasting Company Logo

This logo was designed by Paul Rand.

2007–2013

ABC logo 2007

In time for the new television season in 2007, ABC rolled out a new identity package with a new tagline and a new interpretation of their logo. The new slogan, "Start here" (used until 2010), was presented at the upfronts in May. The slogan aimed to position ABC as a multi-platform brand, which can be watched on television, as well as on a computer or a mobile device.

In the new graphics package, the ABC logo would always appear in 3D as a shiny black disc. There were also multimedia icons developed were the ABC lettering was replaced symbols for mobile phones, computers, television screens and portable media players. The new design was created by Troika Design Group, and was used from September 22, 2007 until May 29, 2013.

Although the logo is no longer being used as of 2013, it is still being used on plenty of ABC affiliates' logos.

2013–present

New abc gold

In 2013, ABC modified their 2007 logo. This logo first appeared on the all access website, featured in trailers for 2013–2014 programs. The new logo first appered on May 30, 2013. Designed by Loyalkaspar, it is inspired by Paul Rand's original 1962 design.

Other

External links