Alpha TV was launched in October 1988 as TV Plus Piraeus. By June 1989, the channel changed its name to TV Plus, but the logo did not change this time.
In September 1993, TV Plus was renamed to Skai TV
Skai TV introduced a new logo on December 10, 1998.
1999On September 27, 1999, Skai TV was renamed to Alpha-Sky, but only for two month.
2003-2004Alpha TV introduced a new milky-way-logo on March 3, 2003.
On September 19, 2005, Alpha TV introduced its red "A" logo.