Alpha TV, launched in 1999 as a replacement of Skai TV (not to be confused with the newer Skai TV, 2006–present), is one of Greece's most-watched television channels. It was owned by the RTL Group from 2008 to 2012.
Alpha TV was launched in October 1988 as TV Plus Piraeus. By June 1989, the channel changed its name to TV Plus, but the logo did not change this time.
In September 1993, TV Plus was renamed to Skai TV.
Skai TV introduced a new logo on 10 December 1998.
On 27 September 1999, Skai TV was renamed to Alpha-Sky, but this lasted only for a month.
On 25 October 1999, Alpha-Sky was renamed to Alpha TV following a change in ownership.
Alpha TV introduced a new milky-way-logo on 3 March 2003.
On 20 September 2004, Alpha TV adopted its blue bubble-cube-logo, which lasted for almost exactly a year.
On 19 September 2005, Alpha TV introduced its red "A" logo. This logo has been used to the present day, although in different forms.
Alpha TV received another new logo in 10 September 2007.
On 18 December 2009, Alpha TV received yet another new logo and graphics package.
Alpha TV's current logo was introduced on 30 September 2013.
Major terrestrial television channels in Greece
| The following television channels hold a nationwide general content television broadcasting licence and are thus the most-viewed TV channels in Greece.|
Former licence-holder (defunct): Mega Channel
1Makedonia TV is part of the ANT1 Group. The licence is applicable for both ANT1 and Makedonia TV.