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Alitalia

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1946–1969

Alitalia Freccia-Alata

Alitalia's first logo was the "Freccia Alata" (winged arrow), an icon of speed. Today the "Freccia Alata" is used in the MilleMiglia Program to identify the most prestigious club.

1969–2005

Alitalia old

Designed by Landor Associates

2005–2015

Alitalia logo

Designed by Saatchi&Saatchi

2015–present

Alitalia logo 2015

Designed by Landor Associates


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