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For the main monosodium glutamate seasoning brand produced by this company, see AJI-NO-MOTO.

S. Suzuki & Co., Ltd

1917-1946

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Ajinomoto

1946-1973

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1973-1986

Ajinomoto saul bass (2)
Ajinomoto saul bass


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The first corporate logo as Ajinomoto expanded its products, designed in 1973 by U.S. designer Saul Bass.

1986-1999

74656671


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1999-2017

Ajinomoto logo

In 1999, Ajinomoto introduced its modified version of the previous wordmark, but all red.

2010-2017

Ajinomoto logo1

In 2010, Ajinomoto internationally adopted a secondary logo. This logo was used only on Ajinomoto packaging and at the end of international commercials promoting Ajinomoto products. This logo was still in use on some countries until early 2018.


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2017-present

Ajinomoto global logo

On October 2, 2017, Ajinomoto introduces the Ajinomoto Group Global Brand logo. Now the logo has the "Aj" symbol, retains the red symbol color and the "AJINOMOTO" wordmark in the bottom became bolder.