Gebrüder Dassler Schuhfabrik
Founded in 1924 by Dassler Brothers: Adolf "Adi" and Rudolf.
In 1949, the company was split in two companies. Adolf renamed the former company as adidas and Rudolf founded a new one: Puma.
Currently used for the adidas Originals line.
Currently used for the adidas Performance line. Originally used on the adidas Equipment line in 1991.
Currently used for the adidas Style line.
Currently used as the "umbrella" logo for the adidas brand.