ATV began as ABC (Associated Broadcasting Company Ltd.) as a weekday franchise but a lawsuit against ABPC who owned the ABC Cinema chain (and its film studios, later renamed Elstree Studios) also had the weekend Midlands/North franchise called ABC Weekend Television, Associated British Corporation on the weekend wanted to use its initials ABC and Associated Broadcasting Company throughout the week wanted to use its initials ABC but finally in 8th October 1955, it was renamed Associated TeleVision Ltd. (ATV) to avoid confusion with ABC Weekend TV which started broadcasting on 5th May 1956. This shadowed eye was based on the CBS eye. This eye design was also used on the 1958 logo, except for the ABC text.
This logo was based of its 1955 logo. But, in January 1, 1982, Central took over ATV.
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