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ATV was launched in 1997 as a local television station called Wien 1
ATV (first era)
In January 2000, Wien 1 stopped being a local television station and decided to become a general commercial television station. With it, the station was renamed to ATV and that's because it introduced a new logo which consisted of the letter A in red colour and the word TV in silver colour.
In June 2003, ATV was renamed to ATVplus. The name was almost short-lived because it remained a three-year use until June 2006 when the station's name was reverted back to its former name.
ATV (second era)
In June 2006, ATVplus dropped the "plus" from their name and was reverted back to its former name of ATV. With it, the station adopted a new logo which consists of a minor update of its 2000 logo. The letter A is still coloured in pure red color and the word TV is coloured black instead of silver.