This page only shows print and stationery logos.
For other related logos and images, see AT&T/Other


Bell System hires 1889 logo Bell 1900 logo Bell 1921 logo Bell System 1939 AT&T1964Logo
1885–1900 1900–1921 1921–1939 1939–1964 1964–1969
ATT-Bell-1969-logo AT&T 1983 AT&T 1999 AT&T logo AT&T 2016
1969–1983 1983–2000 2000–2005 2005–2015 2015–present

American Telephone and Telegraph Company


Bell System hires 1889 logo

The American Telephone and Telegraph Company was founded by Alexander Graham Bell in 1889.


Bell 1900 logo


Bell 1921 logo

This is the first documented use of the "Bell System" branding. Local versions of the logo included the name of the regional "baby bell" companies at the top of the ring, with the words "American Telephone & Telegraph Co." on the bottom.


Bell System 1939

The words on the ring from the second logo stayed the same, but the typeface and the hook on the bell were changed.




In 1964, the words "American Telephone and Telegraph Co." were removed from the ring, and the words "and Associated Companies" was moved to the bottom of a new wordmark reading the new abbreviated name of the company, AT&T.



This is the final version of the bell logo, designed by Saul Bass. The bell logo used here would continue to be used by the seven "baby bell" companies spun off of AT&T, as well as Western Electric Company.


AT&T 1983

In 1983, the wordmark's design remained the same, but the bell symbol was replaced by a blue globe with lines on the left side of it that seem to make a segmented circle. This logo was nicknamed the "Death Star".


AT&T 1999

In 2000, the globe design was slightly modified with its number of stripes being reduced to eight and three of them being removed from the globe (it originally had eleven stripes in the previous logo).


AT&T logo

On November 21, 2005, a redesigned version of the 2000 logo was introduced as a result of SBC's acquisition of AT&T. The typeface at the bottom of the logo was changed and was made lowercase. The globe got a glossy 3D effect, with the globe in white and the stripes in blue, rather than the other way around (which had been the case till then). This rebrand was created by Interbrand. This logo is still used in most locations and SIM cards.

In 2011, AT&T's trademark 4-note audio logo was added at the end of its commercials.


AT&T 2016

On December 2, 2015, AT&T updated its globe logo for the first time in ten years, by having the white and blue colors on it trade places, making the stripes blue and the circle white (a motif similar to the 1983 "Death Star" logo). The wordmark was changed as well by being changed from lowercase to uppercase, and the darker blue circles inside globe were eliminated. Also, the 4-note jingle's sound was changed from "D-D'-E-B" to G-G'-A-E", and at a faster rate. As in 2005, the redesign was done by Interbrand.

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