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American Telephone and Telegraph Company/Bell System


Bell System hires 1889 logo

The company's first bell logo was introduced when the American Telephone and Telegraph Company was founded by Alexander Graham Bell in 1899.


Bell 1900 logo

"Local and" and "Bell System" were added onto the logo in 1900. 


Bell 1921 logo
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This is the first documented use of the "Bell System" branding. Local versions of the logo include the name of the regional "baby bell" companies at the top of the ring, with "American Telephone & Telegraph Co." on the bottom.


Bell System 1939

The words from the ring from the second logo stayed the same, but the font and the hook on the bell was changed.




The words American Telephone and Telegraph Co. were removed from the ring, and "and Associated Companies" were moved to the bottom of a new wordmark reading the new abbreviated name of the company, AT&T.



This is the final version of the bell logo designed by Saul Bass. The words "And Associated Companies" were removed from under the AT&T wordmark, which was moved to the bottom of the logo, and the bell was redesigned and recolored blue. The bell logo would continue to be used by the seven "baby bell" companies spun off of AT&T as well as Western Electric Company.


AT&T logo 1983

In 1983, the wordmark remained the same, but the bell symbol was replaced a blue globe with lines on the left side of it that seem to make a segmented circle. This logo was nicknamed the "Death Star" logo.


AT&T 1996

In 1996, four stripes were eliminated from the globe.


AT&T 2000

In 2000, the previous logo was given a 3D effect. The previous logo was also used alongside this logo.


AT&T 2005

On November 21, 2005, a redesigned version of the 2000 logo was introduced as a result of SBC's acquisition of AT&T. SBC was thereafter renamed AT&T. The font at the bottom of the logo was changed and made lowercase as well. This rebrand was created by the company Interbrand. In 2011, AT&T's trademark 4-note jingle was added at the end their commercials.


AT&T 2016

On December 2, 2015, AT&T updated its globe logo for the first time in ten years by having the white and blue colors on the globe trade places, making the stripes blue and the circle white, similar to the 1996 logo. The wordmark was changed as well, this time from lowercase to uppercase, and the darker blue circles inside globe were eliminated.

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