Sarimanok News Network
ABS-CBN News Channel
In 1999, the Sarimanok News Network changed its name to ABS-CBN News Channel. It's first logo upon rebranding consisted of the horizontal version of the ABS-CBN logo, the "NewsChannel" text, and a new symbol consisting of three arc waves colored in ABS-CBN's famous three colors: red, green, and blue. In the alternate logo, the symbol is used as the C.
As ABS-CBN gave its logo an overhaul in 2000, the logo design was changed to include the A of the newly-launched ABS-CBN logo's text, an N, and the maintained "three RGB arcs" symbol of the previous logo acting as the C, in a similar way to the previous logo.
In 2001, ANC changed its logo design to its now-iconic rhombus logo. It maintained the ABS-CBN-style A letter and the N of the previous logo, and abandoned the three-arc symbol in favor of a new C design. The three rhombuses were also colored in red, green, and blue.
The logo was modified in 2002, abandoning the two of the three ABS-CBN colors, red and green, to bear only the blue color.
The logo was modified significantly in 2005, as it abandoned the old ANC text (including the ABS-CBN-style A) for a new ANC text with the Arial font, colored in yellow.
The longest-lived logo of the channel, the design was more simplified in this logo, with the ANC text colored in white.
On October 26, 2015, ANC revamped its logo and on-screen graphics package, which now utilizes the logo's new colors, red and turquoise. Interestingly, the new logo bears some references to the history of ANC and ABS-CBN: The "N" and "C" from the logos from 2001 to 2006 finally made a return of sorts to the logo after nine years, and the "A" slightly resembles the "A" letter on the ABS-CBN logo used from 1986 to 2000, albeit without serifs and with a red triangle on it. This was apparently to give a "past meets present meets future" vibe to the logo, as the rebrand was mostly meant for ANC's 20th anniversary, in 2016.
This kind of vibe is represented by the logo's elements:
- Past: The 1986 version of the ABS-CBN-style A, without serifs and with a red triangle on it and the returning designs of the N and C letters from 2001.
- Present: The logo's current design which utilizes three rhombuses.
- Future: The logo's new colors: red and turquoise.
With the rebrand, ANC also used a new slogan: "Your Partner, Your News Channel."
Lopez, Inc. (57.24%) | ABS-CBN Holdings Corporation (33.97%) | Public ownership (8.79%)