For other articles related to AMC, see AMC.
America Multi Cinema
Alternate logo on popcorn container
Alternate logo from 1978 as seen on print ads and TV spots
Introduced April 1, 1980.
Feature Presentation (1980–1986)
Now Showing or Coming Soon (1983–1986)
Now Showing (Prototype) (1986)
There is a Difference (1986–1990)
Feature Presentation (1986–1990)
There is a Difference (1990–1991)
Feature Presentation (1990–1991)
Previews (1991–1994) as seen in theatres
There is a Difference (1991–1994)
Feature Presentation (1991–1994)
"Clip" was the mascot from 1991-2009
MovieWatcher promo (1992)
On October 25, 1994, the text color was changed from black to red, and the letter "c" became rounder.
Logo as AMC Entertainment.
MovieWatcher promo (1994) Silence is Golden (1994–2002) There is a Difference (1994–1996)
Feature Presentation (1994–1996)
There is a Difference (1996–2002)
Feature Presentation (1996–2002)
Silence is Golden (2002–2011)
Feature Presentation (2002–2009)
Feature Presentation (2009–2013)
In 2010, the previous logo was given a new look with the text colors reversed and put in the red circle, and a new slogan "Where Movies Live" was launched. That slogan was still used until 2012.
AMC ETX - Enhanced Theatre Experience
In Summer 2012, AMC introduced an updated logo similar to the previous one which reads "AMC amazing". They also introduced a new animation which features different things and the circle going around. Intake Studios was behind this rebrand.
Vertical version of the logo
Feature Presentation (2014-present)
Feature Presentation (2015-present)