Not to be confused with the movie theater chain of the same name.
American Movie Classics
From the late 1980s to 1996, AMC used a logo either one filled diamond (for use in the acronym-only version of the logo) or two filled diamonds stacked over one another (used in the logo with the channel's full name at the time "American Movie Classics").
AMC rebranded itself in October 2002, with a new on-air look by Trollbäck & Company. The channel got a new logo and a new tagline, "TV for Movie People". The full name of the channel was essentially dropped in the process.
In 2007, the 2002 tagline was dropped.
On March 31, 2013, the logo was modified with the letters (in a slightly different font) now inside a filled rectangle. The channel also introduced a new tagline, "Something more."
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