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This page only shows primary logo variants.
For other related logos and images, see:
1959-1960 1959-1964 1964-1969 1969-1976 1976-1987 1987–1988 1988-1989
1959-1960 1959-1964 1964-1969 1969-1976 1976-1987 1987–1988 1988-1989
1989-1991 1991-1999 1999–2002 2002-2008 2008-2013 2013-2018 2018-present
1989-1991 1991-1999 1999–2002 2002-2008 2008-2013 2013-2018 2018-present

ADS-7 Adelaide[]

1959–1960[]

7 Adelaide 1959

ADS-10 Adelaide began transmission on 24 October 1959 as ADS-7. This logo was used in articles promoting the launch of the station. The callsign stood for Adelaide South Australia. It is also said to stand for the Advertiser South Australia, named after the sister newspaper The Advertiser and radio station 5AD.

1959–1964[]

ADS-7 (1959)

1964–1969[]

ADS-7 (1964)

Seven Adelaide[]

1969–1976[]

Seven Network 1970

Used as a secondary logo in 1976.

1976–1987[]

Seven (1975)

ADS-7 would adopt this logo in July 1976.

Ten Adelaide (first era)[]

1987–1988[]

Ten 1983-88

On 27 December 1987, both SAS-10 and ADS-7 switched ownership with ADS joining the Kerry Stokes-owned Ten Network (Kerry was invested in the network on the east coast and Perth), so it made sense to "swap" the two channels. It was made easier as both SAS and ADS broadcasted from the same tower on Mount Lofty, so it was just a matter of swapping the plugs of the Seven and Ten transmitters.

Adelaide TEN[]

1988–1989[]

Ten 1988-89

10 TV Australia Adelaide[]

1989–1991[]

ADS-10 1989-1991

On 27 October 1989, the station was sold to Charles Curran's Capital Television Group so the network could be rescued from its financial difficulties.

Ten Adelaide (second era)[]

1991–1999[]

Ten 1991-99

In 1995, ADS-10 Adelaide rejoined the network when new owners Canwest bought the station.

1999–2002[]

419532 Ten-logo 2colour-0

2002–2008[]

NetworkTen

2008–2013[]

Ten 2008-

2013–2018[]

Ten 2013-

10 Adelaide[]

2018–present[]

Network 10 2018


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