Primetime Bida is the nighttime program lineup of ABS-CBN (1997–2020) and Kapamilya Channel (2020–present) that airs the network's programs ranging from drama shows, game shows, reality shows to the network's two news programs of evening newscast TV Patrol (1987–present) and the late night newscast ABS-CBN Prime News (2020–present) and former late night news programs are The World Tonight (1987–1999), Pulso: Aksyon Balita (1999–2000), ABS-CBN Headlines (2000–2003), ABS-CBN Insider (2003–2006), and Bandila (2006–2020).
On October 7, 2002, the name of ABS-CBN's nighttime program lineup was changed from "ABS-CBN Primetime Combo-Nalo" to its current name "Primetime Bida". The first logo of the lineup using the current Primetime Bida name had the words "Teleserye" and "Primetime" on an orange half-circle and the word "Bida" between the "Primetime".
After this logo was used, the lineup did not have a logo at all until 2007 as teaser-end bumpers of the lineup simply use the "Primetime Bida" in simple wordmark. The lineup again has a logo since 2007, but the name of the lineup in simple wordmark is still used from 2007 to 2009 and since 2023 in conjunction with the 2007 (2007) and 2008 (2008–present) lineup logos.
2004–present (Helvetica/Nimbus Sans typeface Primetime Bida logo era); 2020 (Gotham typeface Primetime Bida logo era)[]
2004-2008[]
Designer:
ABS-CBN Creative Communications Management (CCM)
Typography:
Helvetica/Nimbus Sans ("Bida" text)
Launched:
2007
In 2004, the "Primetime Bida" text in gold and in capital letters was used. The "BIDA" text now in Helvetica or Nimbus Sans typeface, being the lineup logo's typeface since then.
2008–present (RGB Primetime Bida logo era)[]
2008–2020[]
Designer:
Jun Jison, Iggy Vitalis (with added elements by Eugenio Lopez, Jr.; ABS-CBN symbol) ABS-CBN Creative Communications Management (CCM; lineup logo)
Typography:
Helvetica/Nimbus Sans ("Primetime Bida" text) Rotis Semi Serif (ABS-CBN text)
Launched:
January 2008
On January 2008, the color of the programming block logo was changed from gold to the ABS-CBN's respective colors red (prime), green (time), and blue (BIDA) on One Gr8 Jan 28 in '08' teaser as part of the network's 55th anniversary and has been the lineup's color and logo since then, with three versions of the logo were made in 2010, 2015, and 2020. Its launch was coincided with the premiere of three new drama shows (Kung Fu Kids, Palos, and Lobo) in one night on January 28, 2008.
The first version of the 2008 lineup logo has "prime" in red (in which the dot of the i is replaced by the 2000–2014 ABS-CBN wordmark, making the wordmark's hyphen as the dot), "time" in green and "BIDA" in blue (with the ABS-CBN symbol beside the B). It was used by the network when the main ABS-CBN terrestrial channel is on-air. This version is still used even after the network's 2000 logo officially stopped its usage in 2014, such as on its November 11-15, 2019 teaser-end bumper, and at the end of a trailer of Till I Met You.
Version without the 2000–2014 ABS-CBN wordmark, used on some of the show's teaser-end bumpers and on teasers of a lineup for the week from 2012-2015
2010–present[]
Designer:
ABS-CBN Creative Communications Management (CCM)
Typography:
Helvetica/Nimbus Sans
Launched:
2010
The second version of the 2008 lineup logo, introduced in 2010, has the word "BIDA" in wider text to fit the word "primetime", the dot of the i in "prime" is added and without the ABS-CBN wordmark and symbol. It can only be seen on billboard ads and print ads of the network's shows, as well as some promos. It is similar to the 2007 logo, except that the word "Primetime" is in lowercase and "BIDA" has a blue color, and also uses ABS-CBN's RGB colors instead of gold color.
Along with the third version of the 2008 logo from 2015, it is used on Kapamilya Channel bumpers and promos after the main terrestrial ABS-CBN channel shuts down on May 5, 2020.
2015–present[]
Designer:
ABS-CBN Creative Communications Management (CCM)
Typography:
Helvetica/Nimbus Sans
Launched:
January 5, 2015
The third version of the 2008 lineup logo, introduced in January 5, 2015, has thicker wording and without the ABS-CBN wordmark and symbol. This can mainly be used on the network's promo teasers, and on in-program lower third promos.
Along with the second version of the 2008 logo from 2010, it is used on Kapamilya Channel bumpers and promos after the main terrestrial ABS-CBN channel shuts down on May 5, 2020.
Same as before, but the colors are in a darker or more vivid shade. Used on Kapamilya Channel promos and bumpers since June 15, 2020.
2020[]
Designer:
ABS-CBN Creative Communications Management (CCM)
Typography:
Gotham Black & Gotham Bold
Launched:
February 3, 2020
The fourth and short-lived version of the 2008 lineup logo, set in Gotham Black and Gotham Bold typeface and introduced in February 3, 2020, is short-lived in television as it was only used by the network on the final months of main ABS-CBN terrestrial channel on the lineup's teaser-end bumpers for February 3-7, March 2-5 and 16-20, and April 20-24, 2020. This version of the 2008 lineup logo is a mix of the 2007 lineup logo (having the name of the lineup in all capital letters) and 2015 version of the 2008 logo.
Same as before, but has the word "SPECIAL" underneath the "PRIMETIME BIDA" text. Used on March 16-20 and April 20-24, 2020 teaser-end bumpers.
