ABS-CBN (an initialism of the network's former names, Alto Broadcasting System - Chronicle Broadcasting Network) is a Filipino commercial broadcast television and radio network that is the flagship property of ABS-CBN Corporation, a company under Lopez Group. ABS-CBN is formally referred to as "The Kapamilya Network", Kapamilya is a Filipino term which means a member of a family, is originally introduced in 1999 and was officially introduced in 2003 during the celebration of the 50th year anniversary of Philippine television. It is the largest television network in the country.
The short-lived prototype of ABS-CBN's 1967 logo.
The original 1967 ABS-CBN logo
The 1967 ABS-CBN logo as it was recreated during the 50th corporate anniversary of the network in 1996.
The ABS-CBN 1986 logo
The 1986 logo as it appears on black backgrounds.
The 1996 logo as it appears on black backgrounds.
Number 2 with logo and slogan.
First channel 2 logo.
First channel 2 logo with ABS-CBN.
Star Network logo from 1987-1993
The early ident used the red background and the symbol was full blue
The logo with the slogan "In the Service of the Filipino"
Used for “TV Patrol” (1994)
On-Screen During World Youth Day 1995
Used for “TV Patrol” (1995)
Used for “Tom Sawyer” animation
Used for “Gimik” (1997)
On-Screen during the Countdown to 2000 (December 31, 1999)
The 2000 version of ABS-CBN's horizontal logo with the 1996 symbol in it. Appeared in some uses.
The print publication presenting the new logo.
3D version of the logo, used until 2002.
ABS-CBN standard logo with slogan (2000-2004)
Alternate horizontal logo with slogan.
ABS-CBN standard logo with slogan (2004-2013)
ABS-CBN Logo on Test card/pattern from 2012.
ABS-CBN's logo without the square/Crystal plane.
Used for “Marina” (2004)
Used for “Sana’y Wala Nang Wakas” (2003)
ABS-CBN logo with slogan at their version of Philippine National Anthem since 2006 until 2011
ABS-CBN logo with slogan at their version of Philippine National Anthem since 2011-2013; 2013-present
One of the versions of the network's new visual identity that was launched along with the new logo in 2014.
Standard logo with corporate slogan (since 2014).
ABS-CBN logo on test card since 2016.
Horizontal logo animation - black on white
Horizontal logo animation - white on black
ABS-CBN's 2014 logo in the ABS-CBN Film Restoration videos.
ABS-CBN 2014 logo in the trailer of the sitcom "Home Sweetie Home."
Alternate logo (used on ABS-CBN Store website)
Logo with "Masayang Muli ang Kwento Natin" slogan for 2014.
Wordmarks (used in microphone flags)
ABS-CBN-2: Watch Us Do It Again! (1986-1987)
The Star Network (1987)
ABS-CBN Satellite Broadcasting System (1988)
ABS-CBN Satellite Broadcasting System (1988, 2nd version)
The Star Network 2.0 (1989)
In the Service of the Filipino (1989-1990)
Searchlights (1991, first version)
Searchlights (1991, second version)
In the Service of the Filipino Worldwide (1992)
Bringing 21st Century Television To The Filipino (1993)
Sunset in the Desert
Clouds in Darkness
Gold and Flames
Da Vinci Sketches
The Total Entertainment And Information Network (1997)
Philippine Centennial (1998)
Ang Puso't Diwa ng Telebisyong Pilipino (1999)
This is ABS-CBN (1999, Final)
Millennium Overture (2000)
Sky (2001, morning/early afternoon version)
Sky (2001, late afternoon/primetime version)
Ikaw ang No. 1 (2002)
50 Years of Philippine Television (2003, first version)
50 Years of Philippine Television (2003, second version)
Sabay Tayo, Kapamilya! (2004, first version)
Sabay Tayo, Kapamilya! (2004, second version)
Bawat Pinoy Kapamilya (2005)
Iba Magmahal ang Kapamilya (2005)
Angat Ang Pinoy (2006)
Team Kapamilya Tayo! (2008)
Kayang-Kaya Natin, Kapamilya (2009)
Flag (First 16:9 ident, 2010)
Bilib Sa Pinoy (2010)
Bida Best (2011)
Da Best Ng Pilipino (2012)
Masayang Muli Ang Kwento Natin (2014)
Kapamilya, Thank You 2x (2015)
Shine, Pilipinas! (2015)
Kapamilya, Thank You! (October 2015)
Thank You for the Love! (2016)
Isang Pamilya Tayo (2016)
Maraming Salamat sa Lahat ng Pilipino, Isang Pamilya Tayo (2016-2017)
Isang Pamilya Tayo (2017)
In the Service of the Filipino (2017)
Sariwain Ang Nasyonalismo, Ipagbunyi Ang Lahing Pilipino.
Bukas Na Po Ang Aming Noise Barrage.
Watch Out For the Grand ABS-CBN Sarimanok Sweeptakes!
Today Is Ash Wednesday.
Respect And Uphold Filipino Womanhood.
Happy Birthday, Mama Mary.
Itaguyod Ang Piso, Tangkilikin Ang Gawang Pilipino.
Love And Respect Our Mother Land.
June 12 Is Independence Day.
Iwagayway ang bandilang Pilipino sa inyong tahanan at sasakyan. *
Kaya ng Pinoy!
(*) NOTE : This Greeting from 2002 Has Been Still in Use Since 2003 during Signing on.
Huwag Nang Simulan Ang Pagsisisihan.
ABS-CBN 35 Years logo (1988)
ABS-CBN 40 Years logo (1993)
ABS-CBN 50 Years Of Committed Communications Logo (1996)
ABS-CBN 45 Years Logo (1998, Print version)
ABS-CBN 45 Years logo (1998, TV Version)
ABS-CBN 50 Years logo (2003)
ABS-CBN 55 Years logo (2008, first version)
ABS-CBN 55 Years logo (2008, second version)
ABS-CBN 60 Years logo (2013)
ABS-CBN 60 Years logo (2013, w/ ABS-CBN's 2014 logo)
ABS-CBN Summer 2000 Summer Station ID
ABS-CBN "Saya ng Summer" 2002 Summer Station ID
ABS-CBN "Sabay Summer Tayo, Kapamilya" 2004 Summer Station ID
ABS-CBN "Iba Ka-Summer and Kapamilya" 2005 Summer Station ID
ABS-CBN "Kapamilya Summer na, Sama Ka!" 2006 Summer Station ID
Araw Natin To! - 2007 Summer Slogan
One Team One Summer - ABS-CBN 2008 Summer Slogan
Galaw Galaw sa Tag-Araw - ABS-CBN 2009 Summer Slogan
Summer ang Simula - ABS-CBN 2010 Summer Slogan
Bida Best sa Tag-Araw - ABS-CBN 2011 Summer Slogan
Pinoy Summer Da Best Forever - ABS-CBN 2012 Summer Slogan
Kwento ng Summer Natin - ABS-CBN 2013 Summer Slogan
PINASmile: Masayang Muli Ang Kwento Ng Summer - ABS-CBN 2014 Summer Slogan
Shine, Pilipinas! - ABS-CBN 2015 Summer Slogan
Ipanalo ang Pamilyang Pilipino - ABS-CBN 2016 Summer Slogan and also used in the 2016 Philippine national elections
Ikaw Ang Sunshine Ko, Isang Pamilya Tayo - ABS-CBN 2017 Summer Slogan
Maligayang Pasko Po Sa Taon Ng Sentenaryo (1997)
Paskong Punong-Puno Ng Puso (1998)
Isang Pamilya, Isang Puso, Ngayong Pasko (2002)
Maligayang Pasko, Kapamilya (2003)
Maligayang Pasko, Kapamilya (2004)
Magpasaya ng Kapamilya (2005)
Angat ang Ligaya ng Pasko (2006)
One Country, One Family, One Christmas (Walang Mag-iisa ngayong Pasko) (2007)
May Katuparan ang Hiling sa Kapamilyang Kapiling (2008)
The bumper from the Star Network era in 1987 until 2005. This was still used on its last 7 years despite that the channel introduced the Kapamilya theme in 1999 and officially in 2003 and changed their logo in 2000. Sometimes, the stars only zoom one time before the promotion of their shows starts.
Used from February 5, 2014 up to present. Starting on late 2014, it is either played after a title card of its shows (which pauses the program) or before it resumes like the first two bumpers. Since late 2015, it has a black bars at the above and bottom of a bumper.
On Screen Bugs
1986-1996, used for News and Current Affairs Programs like "Magandang Gabi...Bayan", "TV Patrol","The World Tonight", and some of the News Coverages.
1996-1997, the ABS-CBN logo was located on the lower left side of the TV screen.
1996-December 31, 1999, the on-screen bug of the 1986 ABS-CBN logo was slightly updated and moved to the upside, and the "Parental Guidance" bug was added and also mostly used for drama series like "Mula Sa Puso", "Esperanza", "Coney Reyes on Camera", "Gimik" and others.
January 1, 2000-November 2000 The 2000 logo replaced the 1996 logo, and the "Parental Guidance" bug was changed slightly. This version was used for most of the network's programs except for variety shows.
January 1, 2000-December 31, 2001, The version without the square, used for talk shows and variety shows.
November 2000-June 2002, another version of the 2000 on screen bug without the text.
January 1, 2002-February 2004
February 2, 2003-October 2003, the 50th Anniversary on-screen bug was shown and the "Parental Guidance" was changed, in an Arial font in capital letters.
October 2003-October 5, 2011, the 2000 ABS-CBN onscreen bug was modified, giving it an embossed feel and adding a white square on the logo.
October 6, 2011-October 30, 2011, the on-screen bug was slightly changed, and the MTRCB PG rating is introduced.
October 30, 2011-February 2012, Fixed MTRCB PG rating.