ABS-CBN (an initialism of the network's former names, Alto Broadcasting System - Chronicle Broadcasting Network) is a Filipino commercial broadcast television and radio network that is the flagship property of ABS-CBN Corporation, a company under Lopez Group. ABS-CBN is formally referred to as "The Kapamilya Network", Kapamilya is a Filipino term which means a member of a family, is originally introduced in 1999 and was officially introduced in 2003 during the celebration of the 50th year anniversary of Philippine television. It is the largest television network in the country.
The short-lived prototype of ABS-CBN's 1967 logo.
The original 1967 ABS-CBN logo
The 1967 ABS-CBN logo as it was recreated during the 50th corporate anniversary of the network in 1996.
The ABS-CBN 1986 logo
The 1986 logo as it appears on black backgrounds.
The ABS-CBN 3D Logo from 1986–1993.
The ABS-CBN 3D Logo from 1989–1992
The 1996 logo as it appears on black backgrounds.
Number 2 with logo and slogan.
First channel 2 logo.
First channel 2 logo with ABS-CBN.
Star Network logo from 1987–1993
The early ident used the red background and the symbol was full blue
The logo with the slogan "In the Service of the Filipino"
Used for “TV Patrol” (1994)
On-Screen During World Youth Day 1995
Used for “TV Patrol” (1995)
Used for “Tom Sawyer” animation
Used for “Gimik” (1997)
On-Screen during the Countdown to 2000 (December 31, 1999)
The 2000 version of ABS-CBN's horizontal logo with the 1996 symbol in it. Appeared in some uses.
ABS-CBN logo with slogan at their version of Philippine National Anthem from 2006 until 2010
ABS-CBN logo with slogan at their version of Philippine National Anthem from 2010 until 2011
Next Bumper used from 2010 until 2011
ABS-CBN logo with slogan at their version of Philippine National Anthem since 2011
this logo of ABS-CBN is introduced on 2013. (this logo was previewed on October 6, 2013 at episode of "Matanglawin".) the logo wordmark still has"once-standard serifs on the letters, while the 3 RGB rings was thicker width and perfected concentricity.
One of the versions of the network's new visual identity that was launched along with the new logo in 2014, it was also template for Press Statements.
Current logo for ABS-CBN since 2014.
Current logo for ABS-CBN since 2014. (White version of the wordmark)
Standard logo with corporate slogan (since 2014).
Logo of ABS-CBN with gradients. (used from ABS-CBN HD)
ABS-CBN logo on test card since 2016.
Horizontal logo animation - black on white
Horizontal logo animation - white on black
ABS-CBN's 2014 logo in the ABS-CBN Film Restoration videos.
The bumper from the Star Network era in 1987 until early-mid 2005. This was still used on its last 6 years despite that the channel introduced the Kapamilya theme in 1999 and officially in 2003 and changed their logo in 2000. Sometimes, the stars only zoom one time before the promotion of their shows starts.
Used from February 5, 2014 up to present. Starting on late 2014, it is either played after a title card of its shows (which pauses the program) or before it resumes like the first two bumpers. Since late 2015, it has a black bars at the above and bottom of a bumper.
On Screen Bugs
1986–1996, used for News and Current Affairs Programs like "Magandang Gabi...Bayan", "TV Patrol","The World Tonight", and some of the News Coverages.
1990, used during "TV Patrol" and the "The World Tonight."
1996–1997, the ABS-CBN logo was located on the lower left side of the TV screen.
1996–December 31, 1999, the on-screen bug of the 1986 ABS-CBN logo was slightly updated and moved to the upside, and the "Parental Guidance" bug was added and also mostly used for drama series like "Mula Sa Puso", "Esperanza", "Coney Reyes on Camera", "Gimik" and others.
January–November 2000 The 2000 logo replaced the 1996 logo, and the "Parental Guidance" bug was changed slightly. This version was used for most of the network's programs except for variety shows.
January 1, 2000–December 31, 2001, The version without the square, used for talk shows and variety shows.
November 2000–June 2002, another version of the 2000 on screen bug without the text.
January 1, 2002–February 2004
February–December 2003, the 50th Anniversary on-screen bug was shown and the "Parental Guidance" was changed, in an Arial font in capital letters.
January 1, 2004–October 5, 2011, the 2000 ABS-CBN onscreen bug was modified, giving it an embossed feel and adding a white square on the logo.
October 6–30, 2011, the on-screen bug was slightly changed, and the MTRCB PG rating is introduced.
October 30, 2011–February 18, 2012, Fixed MTRCB PG rating.
February 18, 2012–February 20, 2014, the onscreen bug has the channel's name added below it. No changes to the MTRCB PG rating.
February 21, 2014–present, the 2014 logo was used as onscreen bug
February 21, 2014–present, the 2014 logo was used as an onscreen bug, and the MTRCB PG rating was slightly updated.
Same as before, The 2011 MTRCB PG logo is slightly modified.
2014–present, Same as the 2014 on-screen bug live version, now with the 2011 MTRCB logo.
2014–present, Same as the 2011 on-screen bug via satellite version, now with the 2011 MTRCB logo.
2014–present, Same as the 2014 on-screen bug via satellite version, now with the 2011 MTRCB logo.
Same as the 2014 on-screen bug live version, now with the 2011 MTRCB logo.
ABS-CBN, same as the 2011 on screen bug MTRCB G.
ABS-CBN, Upper MTRCB G On Screen Bug
ABS-CBN, Same as the 2013 MTRCB SPG logo on screen bug.
ABS-CBN, Same as the 2013 Up left MTRCB SPG logo on-screen bug.