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ABS-CBN

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BEC 1946 BEC Wordmark ABS logo 1953 final Alto Broadcasting System Wordmark CBN Logo 1956 CBN 1956 2 LOGO Abs cbn 1961
1946-1953 (Original Version) 1946-1953 (Computer Version) 1953-1967 (Original Version) 1953-1967 (Computer Version) 1956-1967 (Original Version) 1956-1967 (Computer Version) 1961-1963
 
Abs cbn 1963 logo Abscbn60st ABS-1986logo (2) Abs cbn 1996 ABS-CBN2000 ABSlogo14-BlackRev-03-03
1963-1967 1967-1972 1986-1996 1996-1999 2000-2014 2014-present


Bolinao Electronics Corporation

1946–1953 (Original Version)

BEC 1946

1946–1953 (Computer Version)

BEC Wordmark

Alto Broadcasting System

1953–1967 (Original Version)

ABS logo 1953 final
1952 would be the first time the network's insignia would be shown. The original symbol of Alto Broadcasting System (ABS) was designed by Delfin F. Borrero, and it originally featured a rectangle enclosing a transmitter tower with a circle which represents its signals, and the legal name of ABS revolving around it, together with the Alto name and the legal name of ABS.

1953–1967 (Computer Version)

Alto Broadcasting System Wordmark

Chronicle Broadcasting Network

1956–1967 (Original Version)

CBN Logo 1956

1956–1967 (Computer Version)

CBN 1956 2 LOGO
The logo of Chronicle Broadcasting Network (CBN) consisted of three blocks with the text ''CBN''.

ABS-CBN (first era)

1961–1963

Abs cbn 1961
In 1961, with the opening of the network's first provincial station in Cebu, ABS and CBN merged to form "ABS-CBN". The first logo of the newly-formed network consisted of a black box with the ABS and CBN names on it, and a big letter B connecting the ABS and CBN names. The logo is placed between two numbers, 3 and 9, which then represented the network's owned channels in Metro Manila during this period, with both numbers having their own "channel" name placed on top, thus representing the names "Channel 3" and "Channel 9". The symbol of ABS was removed, but would soon be returned to the logo after two years.

1963–1967

Abs cbn 1963 logo
In this logo, the ABS symbol used in 1953 was reintroduced (albeit being more simplified). The symbol, which appeared together with the ABS-CBN name in the form of Malayan letters, had four rings (indicating the network having wider reach than it had in 1953), the transmitter appearing in the simplified form of a triangle, and the rectangle being replaced by a square frame appearing with rounded edges. Spiritually, the Malayan font style used in ABS-CBN's name would soon be the typeface of ABS-CBN until 2000, in which the typeface would soon evolve into a typeface which bears the format of looking like the Rotis Semi Serif font, which in turn would later evolve into another simplified version of the typeface in 2013. Also, the numbers 3 and 9 and the channel names were dropped from the logo as a result of the modification.

1967–1972

Abscbn60st
In 1967, the ABS-CBN logo was modified again, this time with a more refined feel. The ABS and CBN acronyms (with a modified Malayan typeface) are placed at the top and bottom of the symbol, respectively. The separation of the ABS and CBN names indicated that ABS-CBN was then owned by two families: the Quirinos, who own ABS, and the Lopezes, who own CBN. The number of rings were reduced to three, the box gained sharper edges, and the triangle was replaced with a vertical line. This type of logo style would remain in use up to the present, undergoing three redesigns throughout its lifespan (occurring in 1986, 2000, and 2013).

1967 (unused)

Abs cbn prototype
During a short time in 1967, an early prototype of the above logo, which featured the ABS letters in its 1953 font (DK Carambola) and the CBN letters styled in its original form (Bank Gothic). The prototype was then discontinued, substituting the individual fonts for the Malayan-style typeface.

However, it did make a small reappearance in the "Millennium Overture" in 2000 (shown on one of the flying TV screens) and network's 60th anniversary station ID in 2013 (shown on some of the many rings that formed the network's 60th anniversary logo).

ABS-CBN (second era)

1986–1999

ABS-1986logo (2)
Abs cbn horizontal 1986
In 1986, when ABS-CBN re-opened, the logo adopted the RGB colors in its rings. The red, green and blue colors represent the three major Philippine divisions, namely Luzon, Visayas, and Mindanao. Also, the white frame was switched for a black box outline. This was also the first logo to be used in a horizontal format.

2000–2014

ABS-2000
ABS-2000h

To adopt to the changes to be brought by new millennium, ABS-CBN gave a major redesign to its logo on January 1, 2000. The three RGB circles and black vertical line were retained and slightly modified, yet this logo signals one of the biggest revamps for ABS-CBN's logo since 1953. The text was given the biggest redesign, as it had the ABS and CBN names merged into the name ABS-CBN and was given a more modern Rotis Semi Serif-like typeface and the box was reverted to a square, with the rings and line placed on it.

This new design, unlike the previous logos that only heralded the network as the largest TV network in the country, reflected ABS-CBN's new status as a diversified, integrated media network (or in their definition, a total entertainment and information network) reaching out to the entire world, with its successes now not only limited to radio and TV broadcasting, but also in cinema, cable and UHF channels, music recording, international media, publishing, digital media, and other media platforms.

2014–present

ABSlogo14-BlackRev-03-03
ABSHorizontal-01

In late 2013, ABS-CBN refreshed their then-current logo. While the overall design remains unchanged, the typeface of the name has been simplified by removing the serifs, the rings and vertical line are drawn thicker, and the grey square is replaced with a white square.

The logo was originally launched as a secondary logo in October 7, 2013, and then as the new corporate logo of the company on January 1, 2014. In February, the logo was launched on-air with a new, CGI-animated station ident and was adopted in the network's on-air graphics.

Other

ABS-CBN Corporation
Divisions

ABS-CBN Entertainment | ABS-CBN News and Current Affairs | ABS-CBN Regional Network Group | ABS-CBN Sports | Star Magic


Subsidiaries
ABS-CBN Cable Channels | ABS-CBN Global Ltd. | ABS-CBN International Distribution | ABS-CBN Lingkod Kapamilya Foundation, Inc. | Bantay Bata 163 | Bantay Kalikasan | Bayan Productions


Star Creatives Group
Star Cinema | Star Creatives | Dreamscape Entertainment Television | Roadrunner Network, Inc. | Skylight Films | Star Home Video | Star Music


Television channels
Free-to-air channels
ABS-CBN (Other) | ABS-CBN Sports+Action (Other)
Cable channels
ABS-CBN HD | ABS-CBN News Channel | ANC HD | ABS-CBN Sports+Action HD | Cinema One | Cinema One Premium HD | DZMM TeleRadyo | DYAB TeleRadyo Cebu | DXAB TeleRadyo Davao | Hero | Jeepney TV | Lifestyle | Myx | NBA Premium TV3 | O Shopping1
Digital channels
Cine Mo! | DZMM TeleRadyo | Knowledge Channel | Yey!
International channels
ANC Global | Bro | Cinema One Global | Myx TV | TFC


Radio stations
AM stations
DZMM Radyo Patrol 630 (Manila) | DYAP Radyo Patrol 765 (Palawan) | DYAB Radyo Patrol 1512 (Cebu) | DXAB Radyo Patrol 1296 (Davao)

FM STATIONS
M.O.R.: My Only Radio

Luzon
MOR 101.9 Manila | MOR 103.1 Baguio | MOR 95.5 Laoag | MOR 94.3 Dagupan | MOR 93.5 Naga | MOR 93.9 Legazpi | MOR 99.9 Puerto Princesa | MOR 99.7 Española

Visayas
MOR 91.1 Iloilo | MOR 101.5 Bacolod | MOR 97.1 Cebu | MOR 94.3 Tacloban

Mindanao
MOR 98.7 Zamboanga | MOR 91.9 Cagayan de Oro | MOR 101.1 Davao | MOR 92.7 General Santos | MOR 95.1 Cotobato


Telecommunications and digital media
ABS-CBN Interactive | ABS-CBNmobile2| ABS-CBN TVplus | Destiny Cable | SkyCable | Sky Direct


Licensed products
ABS-CBN Publishing, Inc. | The ABS-CBN Store


Web TV
IWantv | Sky On Demand


Internet and Social Media
News.ABS-CBN.com | Choose Philippines | Push.com.ph


Other
ABS-CBN Philharmonic Orchestra


Defunct
Balls | Banahaw Broadcasting Corporation | CgeTV | Maxxx | Sky News | Studio 23 | Velvet

1Joint venture with CJ E&M
2Joint venture with Globe Telecom.
3Partnership with Solar Entertainment Corporation.

ABSlogo14-BlackRev-03-03
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Solar Entertainment
Divisions

Solar Pictures | ETC Productions | Domestic Sattelite Corporation | OMNI Digital Media Venture


Television channels
Free-to-air channels
SBN | RJTV | 2nd Avenue (Other) | ETC (Other)
Cable channels
Basketball TV23 | CT (Other) | Jack TV (Other) | NBA Premium TV2 | Shop TV14 | Solar All Access | Solar Sports1


Media Partners
GMA Network (Other)1 | ABS-CBN (Other)2 | TV5 (Other)3 | BEAM TV4


Radio station
Bantay Radyo | Mom's Radio | RJ 100.3 | DZRJ-AM


Online service
Blink


Defunct
Blink Cinema/My Movie Channel | C/S Origin | C/S 9 (Other) |
Hallmark Channel/Diva Universal5 | Sci Fi Channel/Universal Channel5 |
Sports Plus | Solar TV | Solar USA | Talk TV/Solar News Channel/9TV (Other) | The Game Channel
1Manny Pacquiao Pay-Per-View and Shop TV on Free TV by GMA Network, Partnerships.
2NBA Games in the Philippines on Free TV by ABS-CBN, Partnerships
3Gilas Pilipinas and FIBA Basketball World Cup on Free TV by TV5, Partnership.
4Shop TV on Free by BEAM TV, Partnerships.
5Joint venture with Universal Networks International

Solar Entertainment Corporation logo
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Analog TV stations in Metro/Mega Manila, Philippines

2

ABS-CBN

DWWX-TV

|

4

PTV

DWGT-TV

|

5

TV5

DWET-TV

|

7

GMA

DZBB-TV

|

9

RPN/CNN Philippines

DZKB-TV

|

11

GMA News TV

DZOE-TV

|

13

IBC

DZTV-TV

|

21

SBN/ETC

DWCP-TV

|

23

ABS-CBN Sports+Action

DWAC-TV

|

25

Net 25

DZEC-TV

|

27

Citynet Television

DWDB-TV

|

29

RJTV/2nd Avenue

DZRJ-TV

|

31

BEAM

DWKC-TV

|

33

Light Network

DZOZ-TV

|

35

DBS-TV

DWXI-TV

|

37

UNTV

DWAO-TV

|

39

SMNI

DWBP-TV

|

41

Aksyon TV

DWNB-TV

|

43

MBN

DWNB-TV

|

45

3ABN International

DWVN-TV

|

47

TV5

DWDZ-TV

|

49

INCTV

DZCE-TV

|

68

Intervision 68

DWBC-TV

|

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Asia-Pacific Broadcasting Union
Asian members

RTA | RIK | Moby | İTV | BTV | BB | BBS | RTB | TVK | CCTV | ERTU | MIBGI | RRI | TVRI | IRIB | NHK | TBS | JRTV KA | BPA | KTRK | LNR | LNTV | RTM | MNBC | TV5 | MNB | MRTV | NTV | RNE | PBC | PTV | PTNI | QMC | SAB/SAR Mediacorp | KBS | MBC | SLBC | SLRC | NBT (Radio/TV) | TPT | TTV | Télé Liban | RTTL | TRT | TTV | NTRC | VTV Voice of Vietnam
Oceanian/Pacific Members
ABC | SBS | TVNZ | Radio New Zealand | RRI | TVRI | FSMBS | 1NL | TGASDPI | KUAM | NBC-PNG | MNL | TBC | VBTC


Additional full members
ABS-CBN | FG | PBS | RTHK | Teledifusão de Macau | TPBS | TVB


Competitions
ATSF | ARSF

ABU
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