Bolinao Electronics Corporation
1946–1953 (Original Version)
1946–1953 (Computer Version)
The nucleus of ABS-CBN Corporation began in 1946 with Bolinao Electronics Corporation (BEC). BEC was established by James Lindenberg, one of the founding fathers of Philippine television, an American electronics engineer who went into radio equipment assembly and radio broadcasting. At that time, the largest media company was Manila Broadcasting, with DZRH as the leading radio station. In 1949, James Lindenberg shifted Bolinao to radio broadcasting with DZBC and masterminded the introduction of television to the country in 1953.
Alto Broadcasting System
1953–1967 (Original Version)
1953–1967 (Computer Version)
Chronicle Broadcasting Network
1956–1967 (Original Version)
1956–1967 (Computer Version)
1967–1972In 1967, the ABS-CBN logo was modified again, this time with a more refined feel. The ABS and CBN acronyms (with a modified Malayan typeface) are placed at the top and bottom of the symbol, respectively. The separation of the ABS and CBN names indicated that ABS-CBN was then owned by two families: the Quirinos, who own ABS, and the Lopezes, who own CBN. The number of rings were reduced to three (to represent the three major Philippine divisions, Luzon, Visayas, and Mindanao), the box gained sharper edges, and the triangle was replaced with a vertical line. This type of logo style would remain in use up to the present, undergoing three redesigns throughout its lifespan (occurring in 1986, 2000, and 2013).
However, it did make a small reappearance in the "Millennium Overture" in 2000 (shown on one of the flying TV screens) and network's 60th anniversary station ID in 2013 (shown on some of the many rings that formed the network's 60th anniversary logo).
In September 14, 1986, when ABS-CBN re-opened, the logo adopted for its rings the RGB (red-green-blue) colors that make up a pixel on a TV image, and later on, the network's now-signature colors. Also, the white frame was switched for a black box outline. This was also the first logo to be used in a horizontal format.
The logo was given one of its biggest revamps yet in 2001, with the dawn of the new millennium. The ABS and CBN names merged below, forming the name ABS-CBN, and was given a more refined version of its typeface, and the outlined black box encasing the rings and line (which retained their 1996 design) was removed and replaced by a grey square.
The new logo reflected and signified ABS-CBN's new status as a media conglomerates reaching out to the entire world, investing not only in radio and TV broadcasting, but also in cinema, cable and UHF channels, music recording, international media, publishing, digital media, and other media platforms.
- For other related logos and images see: ABS-CBN/Other
Lopez, Inc. (57.24%) | ABS-CBN Holdings Corporation (33.97%) | Public ownership (8.79%)
Regional FM Stations
Analog and Digital TV stations in Metro/Mega Manila, Philippines
Digital television stations
| Asian members|
Khabar Agency |
NBT (Radio/TV) |
Télé Liban |
TV Tokyo |
Voice of Vietnam