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This page only shows primary logo variants.
1953–1961 1956–1961 1961–1963 1963–1967
1953–1961 1956–1961 1961–1963 1963–1967
1967–1972 1986–2000 2000–2014 2014–2020
1967–1972 1986–2000 2000–2014 2014–2020

ABS-CBN (an initialism of the network's former names, Alto Broadcasting System - Chronicle Broadcasting Network) was a Philippine commercial broadcast television network that is the flagship property of ABS-CBN Corporation, a company under Lopez Holdings Corporation, ran by the López family.

Alto Broadcasting System

1953–1961

ABS logo 1953 final
Designer:  Unknown
Typography:  Plaza/DK Carambola
Launched:  October 23, 1953

ABS-CBN was founded on October 23, 1953 as ABS known as Alto Broadcasting System. The logo used consisted of a triangle representing a transmitter tower and a circle representing its signals - a precursor of sorts to the iconic logo style that would be launched 10 years later.

Chronicle Broadcasting Network

1956–1961

CBN Logo 1956
Designer:  Unknown
Typography:  Bank Gothic
Launched:  September 24, 1956

The logo of Chronicle Broadcasting Network (CBN) consisted of three blocks with the text CBN.

ABS-CBN

1961–1963

ABS-CBN (1961)

In 1961, with the opening of the network's first provincial station in Cebu, ABS and CBN merged to form "ABS-CBN". The first logo of the newly-formed network consisted of a black box with the ABS and CBN names on it, and a big letter B connecting the ABS and CBN names. The logo is placed between two numbers, 3 and 9, which then represented the network's owned channels in Metro Manila during this period, with both numbers having their own "channel" name placed on top, thus representing the names "Channel 3" and "Channel 9".

1963–1972; 1986–2000 (ABS-CBN Malayan typeface era)

1963–1967

ABS-CBN 1963 logo
Designer:  Jun Jison, Iggy Vitalis (with added elements by Eugenio Lopez, Jr.)
Typography:  Unknown
Launched:  1963

A simplified version of ABS' former symbol was used in 1963. The symbol, which appeared together with the ABS-CBN name in the form of Malayan letters, had four rings, the transmitter appearing in the simplified form of a triangle, and the rectangle being replaced by a square frame appearing with rounded edges.

The merged ABS and CBN acronyms concept was again used 33 years later in 2000.

1967–1972; 1986–2000

1967–1972
Abscbn60st
Designer:  Jun Jison, Iggy Vitalis (with added elements by Eugenio Lopez, Jr.), Wili Fernandez (font customization)
Typography:  ABS-CBN Contemera
Launched:  February 1, 1967

The now-iconic design consisting of three rings, a line, and a square made its debut on February 1, 1967. The logo, then in monochrome black and white, had three rings that represent the three island groups of the Philippines (Luzon, Visayas, and Mindanao) and a vertical line signifying a transmitter, with a square enclosing the symbol. The symbol resembles a lollipop and spinning top toy (trumpo in Filipino), and also resembling the logo of American recording companies Columbia Records and CBS Records International (although Columbia Records and CBS Records International has a vertical line underneath the circles instead of within the circles and also have a left-slant line, and a black circle at the middle).

The ABS and CBN letters are separated, with ABS on top and CBN at the bottom - possibly an ode to ABS (formerly owned by the Quirino family until 1957) and CBN (owned by the Lopez family) being once two separate entities prior to 1961.

1986–2000
ABS-CBN (1986)
Designer:  Jun Jison, Iggy Vitalis (with added elements by Eugenio Lopez, Jr.), Wili Fernandez (font customization)
Typography:  ABS-CBN Contemera
Launched:  September 14, 1986

In time for the color television broadcasts in the mid 1960's, ABS-CBN started incorporating the now-iconic RGB colors into the rings of its logo. Also, the white frame was swapped for a black box outline. The logo was used in 1970 to promote color broadcasting and ended in 1972.

Despite that it officially stopped its usage in 2000, this logo is still used outside its headquarters, at the ABS-CBN Broadcasting Center building, and inside ELJ Communications Center.

2000–2020 (ABS-CBN Rotis typeface and Crystal Plane era)

2000–2014

ABS-CBN (2000)
Designer:  Jun Jison, Iggy Vitalis (with added elements by Eugenio Lopez, Jr.)
Typography:  Rotis Semi Serif (logo, on-air)
Launched:  January 1, 2000

The logo was given a major revamp on January 1, 2000, with the dawn of the new millennium. The ABS and CBN acronyms merged again after 33 years but the ABS-CBN text is located below the symbol instead of the above like the 1963–1967 logo and the hyphen is used between the acronyms instead of a dot. The three rings and vertical line remain, but the outlined black box encasing them was removed and replaced by a grey square. The ABS and CBN acronyms are now also in Rotis Semi Serif typeface, becoming the network's typeface since then and it is still used even after the shutdown of its main terrestrial channel (Channel 2) in May 5, 2020.

Despite that it officially stopped its usage in 2014, the 2000 logo continued to be used as on-screen bug logo until October 30, 2015, on sign-on and sign-off until March 23, 2016, on opening of some of its shows until 2018 with the last show to use the 2000 logo is Wansapanataym, on the logos of its programming blocks PrimeTanghali and Primetime Bida until the shutdown of the main ABS-CBN terrestrial channel on May 5, 2020 due to the expiration of its broadcast franchise, inside the network's headquarters, on microphone flags, at the end of the network's Philippine National Anthem music video until the shutdown of its main terrestrial channel on May 2020, on some of the network's service vehicles, on Plaque of Appreciation (where its corporate name and network's parent company of the same name is used), on Pinoy Big Brother house until June 2015, at the bottom-right of YouTube videos of the network's entertainment division and as the logo of ABS-CBN Licensing until 2019, at the ID card used to enter the network's headquarters, and on an ID lace of some of its employees.

2014–2020

ABS-CBN (2014)
Designer:  Jun Jison, Iggy Vitalis (with added elements by Eugenio Lopez, Jr.)
FutureBrand (logo modification and visual elements)
Typography:  Rotis Semi Serif (modified; logo)
Gotham and Gotham Black (on-air)
Launched:  October 7, 2013 (reveal/secondary)
January 1, 2014 (official)

As ABS-CBN prepared to celebrate 60 years in television, the network began working for the modification of its 2000–2014 logo in 2012 when the bosses saw it was time to review how the Kapamilya network presented itself to its consumers. ABS-CBN executives which included Bartolome, Labayen, and other executives—review the network’s visual identity and logo. The process entailed designing hundreds of sample ABS-CBN logos ranging from slightly altered versions of the three rings to the extremely far-off. Singapore-based design firm FutureBrand was chosen to design its future new logo and associated visual elements. The hundreds of logo studies were narrowed down to three and finally one–a minimally altered version of the 2000 logo.

ABS-CBN then modified its 2000 logo design, being the final design for its new logo by January 1, 2014, on October 7. 2013 as secondary logo as part of the network's 60th anniversary, preparation for digital television broadcasts, and a nod to the bigger role of new media in the network’s interests where the typeface of the name has been simplified by removing the serifs, the rings and vertical line are drawn thicker, and the grey square is replaced with a white square. The removal of the serifs also modified the letter "C" as where the serif for the "B" from the 2000 logo was used to be located is now overtook by the "C". The letter "S" and the hyphen are now the only retaining aspect from the 2000 logo, with the "S" still uses the 2000 typeface. As secondary logo to the 2000–2014 logo, it was used at the end of its 2013 Christmas Station ID "Magkasama Tayo sa Kuwento ng Pasko", on 2013 Barangay Elections logo, at the end of Be Careful with My Heart wedding episode and Miss Universe 2013 teasers, and at the back of Tulong Na, Tabang Na, Tayo Na t-shirt. The logo then officially became the primary logo on January 1, 2014 where ABS-CBN now started to adapt the Gotham and Gotham Black fonts for most uses which became the network's typeface since then, with Rotis Semi Serif is now only used in the ABS-CBN text.

On May 05, 2020, ABS-CBN was issued a cease and desist order by the National Telecommunications Commission (NTC), after the NTC refused to renew the network's broadcast franchise, resulting in its shutdown. Two months later on July 10, 2020, the House Committee voted 70-11 to reject the franchise renewal of the network. As a result of the non-renewal of its broadcast franchise, its channel 2 frequency was then handed over by the NTC to ALLTV in January 05, 2022 and it was replaced by other channels owned by the network such as Kapamilya Channel (launched on June 13, 2020 through cable and satellite providers) and A2Z (through ABS-CBN's blocktime agreement with ZOE Broadcasting Network), plus blocktimes and partnerships with other networks such as TV5 and GMA Network. However, it is still used for corporate purposes, logo of the network's parent company of the same name, divisions such as ABS-CBN Entertainment, as opening logo of some shows, and at the end of Christmas and Summer station IDs that were released after the shutdown of the main ABS-CBN terrestrial channel such as the 2020 Christmas Station ID "Ikaw ang Liwanag at Ligaya" and 2021 Summer ID "Feel Good Pilipinas".

See also

External links

Alto Broadcasting System (1953–1961)
Chronicle Broadcasting Network (1956–1961)
ABS-CBN (1961–1972)
Radio Philippines Network (1969–present)
Banahaw Broadcasting Corporation (1973–1986)
People's Television Network (1974–present)
Banahaw Broadcasting Corporation (1973–1986)
ABS-CBN (1986–2020)
Kapamilya Channel, Jeepney TV, and A2Z (2020–present)
TV5 (2021–present)
ALLTV and GMA Network (2022–present)
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