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BEC 1946 BEC Wordmark ABS logo 1953 final Alto Broadcasting System Wordmark CBN Logo 1956 CBN 1956 2 LOGO Abs cbn 1961
1946-1953 (Original Version) 1946-1953 (Computer Version) 1953-1967 (Original Version) 1953-1967 (Computer Version) 1956-1967 (Original Version) 1956-1967 (Computer Version) 1961-1963
Abs cbn 1963 logo Abscbn60st ABS-1986logo (2) Abs cbn 1996 ABS-CBN2000 ABSlogo14-BlackRev-03-03
1963-1967 1967-1972 1986-1996 1996-2000 2000-2014 2014-present

Bolinao Electronics Corporation

1946–1953 (Original Version)

BEC 1946

1946–1953 (Computer Version)

BEC Wordmark

Alto Broadcasting System

1953–1967 (Original Version)

ABS logo 1953 final
1952 would be the first time the network's insignia would be shown. The original symbol of Alto Broadcasting System (ABS) was designed by Delfin F. Borrero, and it originally featured a rectangle enclosing a transmitter tower with a circle which represents its signals, and the legal name of ABS revolving around it, together with the Alto name and the legal name of ABS.

1953–1967 (Computer Version)

Alto Broadcasting System Wordmark

Chronicle Broadcasting Network

1956–1967 (Original Version)

CBN Logo 1956

1956–1967 (Computer Version)

CBN 1956 2 LOGO
The logo of Chronicle Broadcasting Network (CBN) consisted of three blocks with the text ''CBN''.

ABS-CBN (first era)


Abs cbn 1961
In 1961, with the opening of the network's first provincial station in Cebu, ABS and CBN merged to form "ABS-CBN". The first logo of the newly-formed network consisted of a black box with the ABS and CBN names on it, and a big letter B connecting the ABS and CBN names. The logo is placed between two numbers, 3 and 9, which then represented the network's owned channels in Metro Manila during this period, with both numbers having their own "channel" name placed on top, thus representing the names "Channel 3" and "Channel 9". The symbol of ABS was removed, but would soon be returned to the logo after two years.


Abs cbn 1963 logo
In this logo, the ABS symbol used in 1953 was reintroduced (albeit being more simplified). The symbol, which appeared together with the ABS-CBN name in the form of Malayan letters, had four rings (indicating the network having wider reach than it had in 1953), the transmitter appearing in the simplified form of a triangle, and the rectangle being replaced by a square frame appearing with rounded edges.


In 1967, the ABS-CBN logo was modified again, this time with a more refined feel. The ABS and CBN acronyms (with a modified Malayan typeface) are placed at the top and bottom of the symbol, respectively. The separation of the ABS and CBN names indicated that ABS-CBN was then owned by two families: the Quirinos, who own ABS, and the Lopezes, who own CBN. The number of rings were reduced to three (to represent the three major Philippine divisions, Luzon, Visayas, and Mindanao), the box gained sharper edges, and the triangle was replaced with a vertical line. This type of logo style would remain in use up to the present, undergoing three redesigns throughout its lifespan (occurring in 1986, 2000, and 2013).

1967 (prototype)

Abs cbn prototype
During a short time in 1967, an early prototype of the above logo, which featured the ABS letters in its 1953 font (DK Carambola) and the CBN letters styled in its original form (Bank Gothic). The prototype was then discontinued, substituting the individual fonts for the Malayan-style typeface.

However, it did make a small reappearance in the "Millennium Overture" in 2000 (shown on one of the flying TV screens) and network's 60th anniversary station ID in 2013 (shown on some of the many rings that formed the network's 60th anniversary logo).

ABS-CBN (second era)



ABS-1986logo (2)
Abs cbn horizontal 1986

In 1986, when ABS-CBN re-opened, the logo adopted for its rings the RGB (red-green-blue) colors that make up a pixel on a TV image, and later on, the network's now-signature colors. Also, the white frame was switched for a black box outline. This was also the first logo to be used in a horizontal format.





To adopt to the changes to be brought by new millennium, ABS-CBN gave a major redesign to its logo on January 1, 2000. The three RGB circles and black vertical line were retained (maintaining their style in the 1996 version of the 1986 logo), yet this logo signals one of the biggest revamps for ABS-CBN's logo in years. The text was given the biggest redesign, as it had the ABS and CBN names merged into the name ABS-CBN and was given a more modern Rotis Semi Serif-like typeface and the box was reverted to a square, with the rings and line placed on it.

This new design, unlike the previous logos that only heralded the network as the largest TV network in the country, reflected ABS-CBN's new status as a diversified, integrated media network (or in their definition, a total entertainment and information network) reaching out to the entire world, with its successes now not only limited to radio and TV broadcasting, but also in cinema, cable and UHF channels, music recording, international media, publishing, digital media, and other media platforms.



In late 2013, ABS-CBN refreshed their then-current logo. While the overall design remains unchanged, the typeface of the name has been simplified by removing the serifs, the rings and vertical line are drawn thicker, and the grey square is replaced with a white square. The new logo also comes with stricter guidelines for its use (most notably specified color codes for the three rings' RGB colors), a new corporate typeface, and a graphic design theme that expands the logo's signature three rings into the rays of a rising sun or the horizon of a bright future.

The logo was originally launched as a secondary logo in October 7, 2013, and then as the new corporate logo of the company on January 1, 2014. In February, the logo was launched on-air with a new, CGI-animated station ident and was adopted in the network's on-air graphics.


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