ABC (United States)

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Abc1945 1952-1953 Abc1953 ABC 57 1958
1945–1953 1952–1953 1953–1957 1957–1962 1960–1962
American Broadcasting Company Logo ABC logo ABC logo 2007 New abc gold
1962–present 1971–2007 2007–2013 2013–present

The Blue Network





American Broadcasting Company (ABC)



In 1945, The Blue Network changed to ABC Radio.






ABC 57




American Broadcasting Company Logo

This logo was designed by Paul Rand.


ABC Logo 1962 (Color)


ABC logo

The original Paul Rand logo was slightly modified in 1971. This version of the design was presumably meant to make the logo clearer at smaller sizes (as evidenced by the thinner strokes on the letters and the short ascender on the "b"), but was also frequently used at larger ones. Some ABC affiliates, along with the ABC Family cable channel continue to use the 1962 design in their logos. This logo was still used on the ABC Kids block on ABC until it got replaced with Litton's Weekend Adventure.

1999 (unused)

ABC Logo 1999 (Unused)

ABC approached graphic designer Paul Barnes to redesign the classic Paul Rand logo. He designed a logo that ended up unused.[1]


ABC logo 2007

In time for the new television season in 2007, ABC rolled out a new identity package with a new tagline, logo and a new interpretation of their logo. The new slogan, "Start here" (used until 2010), was presented at the upfronts in May. The slogan aims to position ABC as a multi platform brand, which can be watched on television, as well as on a computer or a mobile device.

In the new graphics package, the ABC logo would always appear in 3D as a shiny black disc. There were also multimedia icons developed were the ABC lettering was replaced symbols for mobile phones, computers, television screens and portable media players. The new design was created by Troika Design Group, and used from September 22, 2007-May 29, 2013.

Although the logo is no longer being used as of 2013, it is still being used on plenty of ABC affiliates' logos.


New abc gold

In 2013, ABC modified their 2007 logo. This logo first appeared on the all access website, featured in trailers for 2013–2014 programs. The new logo first appered on May 30, 2013. Designed by Loyalkaspar, it is inspired by Paul Rand's original 1962 design.


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