- For the NSW ABC station, see ABN
- For the Victorian ABC station, see ABV
- For the Queensland(ish) ABC station, see ABQ
- For the South Australian ABC station, see ABS
- For the Western Australian ABC station, see ABW
- For the Tasmanian ABC station, see ABT
- For the Canberra(ish) ABC station, see ABC
- For the NT ABC station, see ABD
|This page only shows print and stationary logos.|
For other related logos and images, see ABC (Australian TV channel)/Other
ABC National Television Service
The channel's first television broadcast was inaugurated by prime minister Robert Menzies on 5 November at the Gore Hill studios in Sydney, followed two weeks later by transmission in Melbourne.
ABC TV (first era)
This logo was used as an alternate logo until 1965.
In the early years, ABC TV had been using Lissajous curves with its initials, ABC TV, inside it as fillers in-between programmes. A staff competition was conducted on 1 July 1963 to create a new logo for use on television, stationery, publications, microphone badges and ABC vehicles.
The ABC logo featured on idents and promos was modified in 1996 to a similar design to that seen in 1963 on the first design. The logo was hand drawn by persons featured in the promos and idents.
Due to the start of colour test transmissions, ABC TV's logo was modified to a thickened variant on 19 October 1974 and it was also changed to a crossover design. To celebrate the Australian Bicentenary, on Australia Day in 1988, the ID's were updated. The original set of ID's were titled "Natural Textures of Australia", with a following called "Man Made Textures of Australia".
In 2001, ABC TV's logo was again modified, but this time to a giant 3D silver design which turns from a giant silver ring morphs into the logo. The logo was also radically modified to lose the crossover design.
In 2002, to celebrate 70 years of the Australian Broadcasting Corporation, ABC TV's logo changed back to the crossover design, however it still kept the 3D silver design. The channel's ID's featured elements – fire, leaf and ice, the silver ring that morphs into the ABC logo, and the slogan "Everyone's ABC".
These ID's were also carried to ABC Asia Pacific until 2006.
On 8 February 2008, the channel was renamed as ABC1 with its logo (adopting a blue colour theme) updated concurrently with ABC2 (in a yellow theme). In addition to this, the slogan There's more to Television was rebadged to It begins with 1. After concerns in some sections of the media that the 43-year-old Lissajous curve logo was to disappear completely, ABC management reaffirmed that it would remain in use by the corporation.
On 6 February 2011, 3 months before ABC2's rebrand, the channel was rebranded with new ID's and a new on-air logo, with a new slogan "Think Entertainment". The aim of the rebrand was to communicate that ABC1 isn't only a source of news and current affairs, but also a channel for entertainment.
ABC TV (second era)
On 20 July 2014, ABC1 changed its name back to ABC TV with a refreshed on-air presentation. The logo also changed back to the 1974 Lissajous curve, with lightly gradiated areas around the overlap junctures, simulating a shadow. The change was accompanied with a new slogan: #ourABC. The slogan then changed again on 31 December 2017 to "Yours", as the ABC was undergoing a broadcaster-wide rebrand.
Free-to-Air TV in Australia
| Main |