- For the NSW ABC station, see ABN
- For the Victorian ABC station, see ABV
- For the Queensland(ish) ABC station, see ABQ
- For the South Australian ABC station, see ABS
- For the Western Australian ABC station, see ABW
|This page only shows print and stationary logos.|
For other related logos and images, see ABC (Australian TV channel)/Other
Not be confused with the other ABC from the United States.
ABC National Television/ABC TV
- An SVG version of this logo is recommended but not required. You can help Logopedia by uploading it here.
The channel's first television broadcast was inaugurated by prime minister Robert Menzies on 5 November at the Gore Hill studios in Sydney, followed two weeks later by transmission in Melbourne.
This was used by the Sydney station ABN-2 between 1958 and 1961, and during the launch of ABS-2, it was used in Adelaide between 1960 and 1965.
ABC (first era)
1961–1965This logo was used in both Sydney and Melbourne stations ABN and ABV.
In the early years, ABC-TV had been using Lissajous curves with its initials, ABC-TV, inside it as fillers in-between programmes. A staff competition was conducted in 1963 to create a new logo for use on television, stationery, publications, microphone badges and ABC vehicles.
The ABC logo featured on idents and promos was modified in 1996 to a similar design to that seen in 1963 on the first design. The logo was hand drawn by persons featured in the promos and idents.
To celebrate the introduction of colour television in 1975, the ABC logo was modified to a thickened version. The logo was also changed to an crossover design. To celebrate the Australian Bicentenary, on Australia Day in 1988, the ID's were updated. The original set of ID's were titled "Natural Textures of Australia", with a following called "Man Made Textures of Australia".
In 2001, ABC TV's logo was again modified, but this time to a giant 3D silver design which turns from a giant silver ring morphs into the logo. The logo was also radically modified to lose the crossover design.
In 2002, to celebrate 70 years of the Australian Broadcasting Corporation, ABC TV's logo changed back to the crossover design, however it still kept the 3D silver design. The channel's ID's featured elements – fire, leaf and ice, the silver ring that morphs into the ABC logo, and the slogan "Everyone's ABC".
These ID's were also carried to ABC Asia Pacific until 2006.
On 8 February 2008, the channel was renamed as ABC1 with its logo (adopting a blue colour theme) updated concurrently with ABC2 (in a yellow theme). In addition to this, the slogan There's more to Television was rebadged to It begins with 1. After concerns in some sections of the media that the 43-year-old Lissajous curve logo was to disappear completely, ABC management reaffirmed that it would remain in use by the corporation.
On 6 February 2011, 3 months before ABC2's rebrand, the channel was rebranded with new idents and a new on-air logo, with a new slogan "Think Entertainment". The aim of the rebrand was to communicate that ABC1 isn't only a source of news and current affairs, but also a channel for entertainment.
ABC (second era)
On 20 July 2014, ABC1 changed its name back to ABC with a refreshed on-air presentation. The logo also changed back to the 1974 Lissajous curve, with lightly gradiated areas around the overlap junctures, simulating a shadow. The change was accompanied with a new slogan: #ourABC.
The slogan then changed again in December 2017 to "Yours", as the ABC was undergoing an broadcaster-wide rebrand.
Free-to-Air TV in Australia
| ABC (HD) | SBS (HD) | Seven Network (HD) | Nine Network (HD) | Network Ten (HD)