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This article is about the Australian public broadcaster. For the Television channel, see ABC (Australian TV channel).

Print

This page only shows print and stationary logos.
For other related logos and images, see Australian Broadcasting Corporation/Other

Contents

Abc1932 ABC 1965 ABC 1975 ABC1991 ABC Australia logo ABC 2018-horizontal
1932–1983 1965–1975 1974–present 1989–2003 2001–2018 2018–present


Australian Broadcasting Commission

1932–1983

Abc1932
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1965–1975

ABC 1965

Starting in 1965, ABC graphics designer, Bill Kennard, who had been experimenting with telerecording of the cathode ray oscilloscope displays, submitted a design which was part of the waveform from an oscilloscope. The letters A-B-C were added to the design and it was adopted as the ABC's official logo. Kennard was presented with £25 for his design.

1974–present

ABC 1975

By the end of October 1974, or in March 1975 when colour TV came to Australia, the logo was modified with a thicker line and started using the familiar crossover design. On 20 July 2014, as part of ABC1's renaming back into "ABC TV", the logo was brought back to on-air presentation. Despite this, the 2002 silver logo remains in usage by the corporation.

Australian Broadcasting Corporation

1983–present

1989–2003

ABC1991

2001–2018, 2001–2018 (secondary)

ABC Australia logo

In 2001, with the introduction of digital television in Australia, ABC Television adopted a modified version of the logo, featuring a silver 3D look and losing the "over and under" design. However, despite the launch of this logo, the 1975 logo is still used by the corporation. In July 2002, to celebrate the ABC's 70th anniversary, the corporation adopted a new logo across all media. This new logo still used the silver 3D colour but reverted to its "over and under" design.

2018–present

ABC 2018

The ABC dropped the 3D variant of the lissajous icon and retired the 2001 logotype. The change comes with a press release the ABC released on the 12th February 2018 announcing a new brand positioning under the tagline, "Yours".