2010–2013 | 2012–2014 | 2014–2016 | 2016–2017 | 2017–present |
FIXPlay
2010–2013
FIXPlay was launched in 2010 as the Nine Network's catch-up TV service. It was later merged into Jump-in in 2013.
Jump-in
2012–2014
Jump-in was originally trialed as an interactive app on iPhone and iPad during the Nine's coverage of the London 2012 Olympic Games.
9Jumpin
2014–2016
After the integration of FIXPlay into Jump-in in 2013, Jump-in was relaunched in 2014 as 9Jumpin.
9Now
2016–2017
9Jumpin was replaced with an entirely new service named 9Now on 27 January 2016. 9Now provides video on demand, catch-up TV, web exclusives as well as live streams of Nine, 9Gem, 9Go! and 9Life.
2017–present
BETTER LOGO NEEDED |
On 28 July, the logo was reworked by incorporating the full Nine logo and making the 'Now' type uppercase.