Logopedia
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This page only shows primary logo variants.
For other related logos and images, see:
1929–1932 1930-1931 1930 1931–1939 1939 1939–1969
1929–1932 1930-1931 1930 1931–1939 1939 1939–1969
1966–1974 1968–1974 1975–1980 1977-1978 1980–1987 1987–1995
1966–1974 1968–1974 1975–1980 1977-1978 1980–1987 1987–1995
1989–1995 1995–2000 2000–2010 2010–2015 2015–present
1989–1995 1995–2000 2000–2010 2010–2015 2015–present


1929–1932[]

7up USA (1929-1943)
Logopedia InfoWhite SVG NEEDED

1930-1931[]

7up - 1930x

1930[]

7-Up - 1930

1931–1939[]

7-Up - 1931

1939[]

7-Up - 1939v

1939–1969[]

7up logo 1943

1966–1974[]

7up - 1966

This logo was only seen on cartons until 1968, when it started appearing on cans, and a year later, on bottles. It was more commonly seen with the 1968 logo than the 1939 logo.

1968–1974[]

7up - 1971

1975–1980[]

7up - 1975
Designer:  Thomas Miller for
Morton Goldsholl Associates
Typography:  Futura Dot
Launched:  October 19, 1974 (unveiling, advertising)
January 1, 1975 first use

1977-1978[]

7Up 1977

This logo was used in test marketing in select areas between 1977 and 1978.

1980–1987[]

7Up 1980
Designer:  Landor Associates
Typography:  Custom
Launched:  March 14, 1980[1]

1987–1989[]

7-Up

1989–1995[]

7UP 89

1995–2000[]

7UP 95

2000–2010[]

7up US logo

In late 2000, the 1995 logo was modified with a new font. They added Now 100% Natural in 2006 but changed to 100% Natural Flavors in 2007.

2010–2015[]

7-up logo 2010

In September 2010, the 1995 logo was modified again with an emerald green outline.

2015–present[]

7-up Logo

In April 2015, the 1995 logo was modified once again with a new font and a forest green outline.

References[]


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